- Mar 10, 2016
It’s irrelevant in either case. Apple sets the price of the MBA based in the highest price they believe that people will pay. The price of the previous MBA has no relevance. The prices of the current MacBook options are what it needs to be compared too.My arguments are simple:
First, I am ok with the introductory price of the MBA. It is $100 less than the 2010 introductory price. So, while the technology has significantly improved over 8 years, the introductory price has dropped. Also, you shouldn’t compare the price of the new MBA to the current price of the old MBA, since the old one was in production for 8 years and has been cost optimized.
Second, you quoted a price of $899, and I am wondering where you got that number. Apple is selling an inferior rMB that has had more production optimization for $1,299, or $100 more than the new MBA. Why would you expect them to sell the new MBA for $400 less than this price point?
What is your reference point? Clearly it isn’t the introductory price of the MBA, which is lower than it was 8 years ago. Clearly, it isn’t the current prices of Apple’s other laptop offerings. So, are you just complaining because Apple won’t sell you a laptop at a price that is $400 below the historical or current pricing structure? Honestly, I don’t understand the expectation.