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1) First and foremost, for me it's about never having to worry about filling the thing up, or even coming close. Just takes away that anxiety completely.
2) Music
3) Photo library is massive, and I download originals
4) Huge apps exist

You're right, 256gb is pretty extravagant - but like Surf Monkey said, eventually we'll wonder how we ever managed to get by with so little. I have about 30gb free on my 128gb Phone and even with that amount of open space, I still ordered 256gb because you just never know.
 
Almost my entire music library is lossless, a lot of them 24-bit. I plan on finally unchecking the "convert all songs to 256 kbps" option in iTunes when my 256 GB 7+ arrives. :)
Then you stream them via bluetooth to your new Apple AirPods :p
 
My first Mac was the Performa 200 with a 40meg Hard drive. My neighbor built a PC with a 1 Gig hard drive I thought that was UNIVAC. This was 1991-92.
 
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I have always had the 16 GB and only recently with my 6 began to experience issues. So I was planning on going up to the 64 GB. Then apple changed it for the better and gave us 32, 128, and 256 GB options. I briefly thought about grabbing a 32GB but then decided to go for the 128 GB because I had planned on spending that much anyway.

My question is, what are people doing with the massive storage of the 256 GB model? I have a Macbook Air that I love that's only 128 GB. I can put 15 movies on it if I want to for a long trip.

So how do you plan on using the space?


Macbook Pro has a 256 gb ssd and only 100gb left. Most of it is taken by Microsoft Office and movies for offline use (50gb)


I will probably get a 256gb phone because I will use it to watch movies on the train and my Macbook Pro at school whenever I have free time between classes whenever I don't have hw.
 
My 128GB 6s+ is almost full. I keep ALL my photos and videos that I've takes with my iphone ON my phone... I download a ton of music.... I'm an apps Ho...

I've always bought the highest capacity phone available since I've been an Iphone customer....

I just can't imagine living with only 16 or 32 GB! *gasp*!
 
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Music, movies, pictures, videos, games...also hundreds of PDFs etc ..256GB suddenly isn't much at all..

Heck, if Apple offered a 1TB storage, I'd get that!
 
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I don't think I could fill 256gb if I tried. In happy they gave us cheaper storage options though. Will probably make 32gb work on most of our phones, moving forward.
 
I have a 64GB device currently with only 4GB free. Was torn between 128 and 256. I have all my photos and music on my device but barely any games because I don't have enough space. Going for a 256 device that way I don't gotta worry about having enough room.
 
Ordered the 256G/7+. I have 128G 6+ and have about 20GB free. I think I could survive with another 128G on the 7+ but I imagine over the next couple of years I will just keep accumulating more photos/videos/shows/etc.

To be honest, I don't see how 32G is enough. If you are spending this kind of money on a device you should be pushing well over 32G to get use out of it.
 
The amount of space you need is inversely related to the amount of space you have. ALWAYS get the most you can afford, because you WILL fill it up. Music, photos, apps...

In three years the 256 gig will look restricted and people will wonder how they ever managed with so little space.

You really can't speak for everyone. I have never gotten the max capacity offering for a phone even though I can always afford it, and I have never run out of space before I was ready to replace the phone. You just have to know your own needs and usage habits, and account for accumulation over the time you expect to keep the device. I knew that 64GB rather than 128 was perfect for me when I bought my iPhone 6 2 years ago. And here I am 2 years later with still over 25GB available.
 
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My entire iTunes Music library is on my iPod Classic 160GB. I've been waiting for the day when an iOS device could manage the same feat (140gb). The 128GB iPhone 6S I have now doesn't quite cut it and it's even less when I enable iCloud photos and install applications.

Here are some examples of people like me who are pretty stoked about 256GB
1. 600 GB iCloud Photos Library
2. 140GB Music Librar
3. 4 terabytes of movies
4. 200 GB of FLAC audio I want to convert to lossless
5. 2 terabytes of TV shows
6. I work in mapping so I have about 20 gigabytes of digital maps I keep on my phone
7. I shoot in 4K and post video to YouTube so while video files don't stay on my phone often, I do need a 30GB buffer at all times.
 
You really can't speak for everyone. I have never gotten the max capacity offering for a phone even though I can always afford it, and I have never run out of space before I was ready to replace the phone. You just have to know your own needs and usage habits, and account for accumulation over the time you expect to keep the device. I knew that 64GB rather than 128 was perfect for me when I bought my iPhone 6 2 years ago. And here I am 2 years later with still over 25GB available.
Indeed base your purchase on your personal needs. With an 80GB library of music today (was less years ago when I had the 64GB 5S, but from 6 on I had 128GB). 256 is a welcome addition and a breath of fresh air.

1. 600 GB iCloud Photos Library

I don't even want to know, jeeeeez.
 
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You really can't speak for everyone. I have never gotten the max capacity offering for a phone even though I can always afford it, and I have never run out of space before I was ready to replace the phone. You just have to know your own needs and usage habits, and account for accumulation over the time you expect to keep the device. I knew that 64GB rather than 128 was perfect for me when I bought my iPhone 6 2 years ago. And here I am 2 years later with still over 25GB available.

What I said has been a long standing general rule in tech. Obviously everyone is different, but as a general rule the biggest capacity you can afford is good idea. I stand by that and I guarantee that people will back me up here.
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Indeed base your purchase on your personal needs. With an 80GB library of music today (was less years ago when I had the 64GB 5S, but from 6 on I had 128GB). 256 is a welcome addition and a breath of fresh air.

I don't even want to know, jeeeeez.

My iTunes library: 195.02GB

My Photos library: 281.88GB
 
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I use my phone as a dashcam with an app. 256GB will allow me to loop tape on even very long days of driving.
 
64GB was just starting to become an issue for me on my 6s+. I would have gone 128GB if not for iOS 10 - which sold me on the 256GB model.

Why? It's the Photos app Memories features. I fricking love them. I record some 4K video here and there, and it's always been easy to offload them to Dropbox now and then to clear out my iPhone storage - but Memories makes me want to keep ALL my photos and videos on my device forever, rather than clearing them out. Even weeks after installing the iOS 10 beta, I'm still amazed on a near-daily basis at how good Photos is at compiling your content into albums and editing it into videos, with absolutely no effort required from the end-user. I've never seen software do anything like it.
 
64gb has long been an issue for me on my 6s+. I take a lot of pictures, and large ones, I shoot with a DSLR and keep everything in the Photo Cloud library except very very awful exposures. That takes up the majority of my storage space. Then I have 20GB of text messages, which I know is crazy but somehow I do. Before I turned on the feature to delete texts over 1year, I had 30+ GB dedicated just to my stored text messages. Then my third highest culprit is music from Spotify.
 
64GB was just starting to become an issue for me on my 6s+. I would have gone 128GB if not for iOS 10 - which sold me on the 256GB model.

Why? It's the Photos app Memories features. I fricking love them. I record some 4K video here and there, and it's always been easy to offload them to Dropbox now and then to clear out my iPhone storage - but Memories makes me want to keep ALL my photos and videos on my device forever, rather than clearing them out. Even weeks after installing the iOS 10 beta, I'm still amazed on a near-daily basis at how good Photos is at compiling your content into albums and editing it into videos, with absolutely no effort required from the end-user. I've never seen software do anything like it.



Omg I love the memory feature. Went to LA back in March and just saw it. Was amazing. Though all my photos of my work schedule isn't really part of my best shots of 2016 though
 
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