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I think you drastically over estimate the appeal of a giant freaking headset. You don't need to sell anyone on the experience of an AR/VR user interface...that sells itself. The problem is the hardware, and its a BIG problem. Literally. Apple should have waited until this could have shipped as a pair of glasses. That might be 10 more years. But they should have waited. Because that's the product that could be what you think it is.
Yes, Tony Stark style of glasses from Infinity War would be cooler than ski goggles looking device. Again, less of a physical overhead as I can and do wear glasses all day every day. But can't do that with a headset.
 
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I think you drastically over estimate the appeal of a giant freaking headset. You don't need to sell anyone on the experience of an AR/VR user interface...that sells itself. The problem is the hardware, and its a BIG problem. Literally. Apple should have waited until this could have shipped as a pair of glasses. That might be 10 more years. But they should have waited. Because that's the product that could be what you think it is.

This is what people like you thought in 2007 before we saw iPhone 1.0. These are the sort of image that was at the top of every rumour article on sites like Macrumours.

People thought it would look and be interacted with like current phones.

You think the new glasses will look like current VR glasses.

This is what I tried to explain in the post you laugh-reacted at.

You take a lack of imagination, add 500 articles with mockups of the new XR glasses that are as off the mark as the iphone rumour images were, and it's natural that you think the way you do. 🤷‍♂️

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iPhone mock-ups from 2006


iPhone mock-ups from 2006



apple ar concept 2 ornange
 
^Those are hilariously bad. I've never seen those before. 😆

But I think the headset renders are based on leaked material from Apple, not just random artists fusing two existing products together.

I guess we'll find out soon, but I think these goggles are going to look like goggles. I don't think they will be ugly or ungainly, but it's still going to be something strapped to your head.
 
^Those are hilariously bad. I've never seen those before. 😆

The thing is there was absolute universal understanding that the iphone would be a phone like this. It was absolutely implicit. This was what the radical Apple-style, iPod-game-changing revolution of the phone was going to be.

Unless you were there, a tech-nerd in 2006/2007, it is truly hard to imagine how much the smartphone INTERFACE changed the CONTENT and thus use of the connected/tech world.

And we're seeing it all again with the mockup images that look like current VR headsets.

But I think the headset renders are based on leaked material from Apple, not just random artists fusing two existing products together.

Nope. The v1 released today is not gonna look like a VR headset.

And even v1 today will look clunky and laughable compared to the v4 that lots of people start using because the interface in the hands of devs and tech-demo-nerds for a few years has brought about got some killer new CONTENT/USES.

And v8 in 2030? That's when it will be everywhere. The connected/tech world will not be confined to our pocket and require constant use of one or two hands. It will be embedded in the real world, always on, just a thought or eye-flick, or gesture away.

And we truly can't imagine what sort of new content/uses that will bring. We can only use smart-phone imaginings to do it, and those are lacking.
 
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This is what people like you thought in 2007 before we saw iPhone 1.0. These are the sort of image that was at the top of every rumour article on sites like Macrumours.

People thought it would look and be interacted with like current phones.

You think the new glasses will look like current VR glasses.

This is what I tried to explain in the post you laugh-reacted at.

You take a lack of imagination, add 500 articles with mockups of the new XR glasses that are as off the mark as the iphone rumour images were, and it's natural that you think the way you do. 🤷‍♂️

View attachment 2212406

4b43baed000000000023f5e2


iPhone mock-ups from 2006


iPhone mock-ups from 2006



apple ar concept 2 ornange
If you don't already know that this is thing is a non-portable headset, you are in for huge disappointment.
 
If you don't already know that this is thing is a non-portable headset, you are in for huge disappointment.
I'm not talking the size or weight or even useful function of the v1 product. It's going to be a tech-demo likely only bought by devs and the nerdiest of tinkerers. I'd lay a bet worth the price of one of these, that it is going to be LESS useful to the average techie than one of the VR headsets is today.

But the usefullness of it will be in a completely different direction than the VR headsets today (thought there will be some overlap).

I'm talking about the way we interface with it. XR is just so radically different than VR.

This ain't a VR headset. This is a very different interface mechanism.

You talked about not wanting to strap something to your head because it's easier to think about an app, reach into your pocket and hold a device in front of your head while using it.

You don't understand that in a few years, that thinking will be as foreign as thinking you'd rather not carry a phone in your pocket to use the connected world, you'll just walk over to your home computer.

You're missing that the things you will do with the XR headset will be radically different. Such that you could not do it on the phone. And in 8-10 years, the headset will be so omnipresent that even the things that you can do on a smartphone will be so much more convenient than they are with a pocket-handheld device.
 
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I don't think this device's success depends on it replacing iPhones and Macs and other products though.

The way Apple is now is that you own many devices depending on your needs.
 
If this thing is going to sell for $2k at launch, as rumored, I am in. This is pretty damn impressive. I did not expect something like this. It far exceeds my expectations.

My only concern is that this is a Gen1 device and it's only going to bet better in a few short years.
 
It's neat, but its not a Mac. So it can only run its very limited apps. So its not worth $3499 to anyone.
 
It's neat, but its not a Mac. So it can only run its very limited apps. So its not worth $3499 to anyone.

Can it pull apps off of your Mac? There was a segment where it showed placing a Macbook Pro in front of it to be able to virtualize the content from that.
 
Can it pull apps off of your Mac? There was a segment where it showed placing a Macbook Pro in front of it to be able to virtualize the content from that.
All it can do is be a 4K display for a Mac. That's it. There is a big difference between that and what it can do natively with its own apps.
 
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I still think a head-mounted product of this size and weight is a tough sell for normal users but I will give Apple props for the best implementation of it so far from what they have presented. If it’s coming next year it should really have the M3 in there and the M3 should hopefully have ray tracing, I wonder if that will change or if it’s a fixed spec now.

I think the extended displays may be incredibly useful for work and having access to multiple virtual displays may make people more productive and save on having to use multiple desktop displays, provided Apple Vision Pro is comfortable to use for long periods. I just hope the battery pack has MB MagSafe power pass-through and recharging as it could get dangerous.

I’m sure if they can get the top software companies that produce 3D/CAD software to support it it will be quite useful. Those users may be the ones that can spend more time using the product provided the experience improves their work and makes them more productive. They may be the ones who are more keen to spend that type of money on these sorts of products.
 
I was skeptical and still am a little. But Apple has sure covered a lot of bases on this 1st gen product. As a HT nerd I'm kinda interested in the cinema experience. Glad it is HDR/full light block and over 4K. Saw they worked with AirPods but wonder how well they will fit with AirPod Max's.


Curious and odd wonder. You are seated watching move with all blacked out and large screen. What if you stand up? Does the screen shift to mimic reality and does it auto project some dim image of the surrounding room, so you don't bust your a$$.

Interesting to see how all this works in reality.
 
^Those are hilariously bad. I've never seen those before.

But they were perfectly reasonable guesses at the time. The keyboardless black slab as a surprise, that took some selling. Touchscreens at the time were NOT good enough to do a keyboard well, so I wasn't convinced until I went to an Apple store and actually tried typing on it. I found the Blackberry's keyboard to be only marginally better, while the dramatically bigger screen on the iPhone was a big win. Apple will need lots of room in the Apple stores for people to give the Apple Vision a try.

I think the big deciding factors here are:

- How well does the hand control work? If this speeds up 3D modeling or design, that could be a killer app. If it has widespread advantages to Mice and keyboards, then the sky is the limit. I imagine a big placemat with custom keys and lines drawn on it to help out with precision. Maybe actual play-doh or inert physical objects that the headset could track so that you could feel things in 3d space.

- Is it comfortable? If you can walk around with this all day and forget it is on, it will make it a powerful alternative to big monitors.

- VTubers, and animation. The first thing I thought about when they showed how facetime would work was VTubers who use cartoon avatars. They already use complex tools with multiple webcams and other custom tools. This could be very popular with them. Cute anime cartoon people will be everywhere.
 
A huge factor in the iPhone's success is that it had precursors — other products that were similar to it in operation, physical structure, size, purpose etc. — e.g., the Newton, the Palm, and even regular old cell phones.

There was already a receptive audience for the iPhone, for it as a breakthrough device — people who owned and used the precursors and immediately recognized how superior the iPhone was. They could readily replace their old device with a more powerful, more capable, more enchanting one. It would simply substitute in their purses or pockets for the old one!

That's simply not the case with the Vision Pro. There is no mass audience already using a similar product. In case of the iPhone, there was — many products in the same basic category — a pocketable device that runs apps and makes calls.

As to the Apple story of unalloyed success, you forget that the notion that when Apple “builds it, they will come” falls flat on its face given the failure of several of its products — including the Newton, the Lisa, eMac, Macintosh TV, Pippin, original laptop, etc. See, e.g., https://www.kiplinger.com/slideshow...ple-s-12-biggest-flops-of-all-time/index.html
 
I think you drastically over estimate the appeal of a giant freaking headset. You don't need to sell anyone on the experience of an AR/VR user interface...that sells itself. The problem is the hardware, and its a BIG problem. Literally. Apple should have waited until this could have shipped as a pair of glasses. That might be 10 more years. But they should have waited. Because that's the product that could be what you think it is.
The interface needs to be established and universally understood by the time production costs come down to the regular consumer “Vision” that will come in a few years.

That of course is how the masses become ready for when the tech of what Apple has in mind for the future, the actual glasses everyone knows are coming but aren’t actually possible today.

As they always do when entering new product categories, Apple has a multi year plan for where they’ll be when the rest of the industry is struggling to catch up to gen 1.
 
It is?
How do we know?

Nobody objective has done anything with it yet
The immersion capabilities of this, and more importantly its ability to be used without taking you out of the world, are simply unparalleled at this point in time.

There’s a few people who have worn it (even eyeglass wearers) and have already stated that you forget it’s even on. I don’t think anyone in the “competition” (VR headsets) have pass-through that’s even remotely that seamless.

The sheer amount of processing that this is doing is incredible. For something as simple as showing a person walk up to you and automatically/seamlessly be “let in” to your virtual space. That’s a breathtaking feat and it looks so natural that I bet most people didn’t even get what an achievement that 2 seconds was.

This is an incredible device. Does that mean it’s going to get mass adoption? No, of course not, but what Apple showed today is simply *not possible* on any other hardware today. Given the state of the industry, I don’t think anyone will be able to match these day 1 features for several years, and god only knows what Apple has on the roadmap to pull away.

Simply put, there is no other company in tech today that has the business model, resources, control over the hardware required, etc, to replicate this today.

To say nothing of the decade+ of building the integrating technologies and frameworks in plain view (ARKit for the obvious, MapKit for what the future holds 😉) to lead up to this. Nobody will be able to match this device in the next few years, but we’ll see some real fun attempts along the way…


To be plain. I have no interest in ever wearing this thing, but I can see where it’s going. What was delivered today is still an engineering marvel, full stop.
 
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The immersion capabilities of this, and more importantly its ability to be used without taking you out of the world, are simply unparalleled at this point in time.

There’s a few people who have worn it (even eyeglass wearers) and have already stated that you forget it’s even on. I don’t think anyone in the “competition” (VR headsets) have pass-through that’s even remotely that seamless.

The sheer amount of processing that this is doing is incredible. For something as simple as showing a person walk up to you and automatically/seamlessly be “let in” to your virtual space. That’s a breathtaking feat and it looks so natural that I bet most people didn’t even get what an achievement that 2 seconds was.

This is an incredible device. Does that mean it’s going to get mass adoption? No, of course not, but what Apple showed today is simply *not possible* on any other hardware today. Given the state of the industry, I don’t think anyone will be able to match these day 1 features for several years, and god only knows what Apple has on the roadmap to pull away.

Simply put, there is no other company in tech today that has the business model, resources, control over the hardware required, etc, to replicate this today.

To say nothing of the decade+ of building the integrating technologies and frameworks in plain view (ARKit for the obvious, MapKit for what the future holds 😉) to lead up to this. Nobody will be able to match this device in the next few years, but we’ll see some real fun attempts along the way…


To be plain. I have no interest in ever wearing this thing, but I can see where it’s going. What was delivered today is still an engineering marvel, full stop.

We’ll see

Long ways to go.

Today was the first party press release marketing event. I don’t take much away from it.
 
My main issue is, apart from watching a movie on a giant screen, there is nothing Apple showed that I'd actually want to do.
In fact if it "only" did the things Apple demo'd which was mostly flat floating 2D screens in the air running Apple software I'd not even want to pay $500 for it.
For me, and I know everyone has their own use cases, the whole aspect of putting a headset on it for immersive entertainment.
 
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