Yes, Your cases look great! You need to make one out of Rich Mahogany! J/K![]()
Let me rephrase, any tacked on logo is bad. Tacked on logos detract from design.
The case im getting,
http://www.marware.com/stash-iphone-5-case-wallet#.UGx2svk5xG4
tag fail.
I agree, very cool looking case. First attempt I've seen to integrate an iPhone case with a wallet.
By the way, multipletag fail.
haha yeah new to the site mostly lurked before and first time using multiple quotes.
This has never made any sense to me. These companies seem to never learn the lessons that the manufacturer of the product learned decades ago.
Lesson 1.
Do not plaster your abysmaly lame logo all over the product. Nobody has ever read your company logo and thought "gee I want to buy that case" 99.99999999% of people that buy your case buy it because it has good reviews, word of mouth or by asking the owner "what case is that?".
Do you know what pasting your logo in big front everywhere does? It makes me not buy your case. If you absolutely want your logo on there (again no logo is ideal) put it there in extreme minimalist format, and leave it at that. Even the worst laptop manufacturers now use minimalist logos, and have learned their lesson.
You bought an iPhone which has the Apple logo plastered on the back? How is this any different from any other brand such as a 3rd Party case manufacturer? It's called Brand Strategy and Marketing...maybe you missed this lecture in design class. Same thing Nike, Luis Vuitton, North Face and any company does. ..you want someone to come out with a blank case with nothing on it..how does anyone know who made it or where to get it from? I think that the first company to produce a no logo product will have already failed and gone under.
Lesson 2.
Do not make your case look like a Fisher Price toy. I cannot stress this enough. You're making a product for a $650-$850 device. You're also charging $20-$40 it does not need to cost 0.000000005 cents to make it out recycled shopping bags. Have the decency to put some metal, ceramic, leather glass or any high quality material at all on it.
What if the designer's intent is to cater to that demographics? Have you seen all the kids (under age 10) that have an iPhone or iTouch? Maybe that design language appeals to them. YOU are not the only customer out there. People have the freedom to spend as little and as much as they want on anything they want.
Who are you to dictate what a manufacturer does? Have you ever designed AND manufactured anything? Do you have experience working with plastics & metal manufacturers and know what it takes to produce a part?
What do you know about manufacturing a product out of ceramic? Watches by Bell & Ross and RADO have produced watches made out of ceramic...these watches also retail at $10k + So what's feasible? Spend $250-500k on tooling to produce an iPhone case out of ceramic..sell it for $10? Drop the case and it shatters? Maybe you need to re-think design.
A glass iPhone case? Even if it's Gorilla Glass...why don't you find out how much it would cost to tool one up...and how many are you going to be able to produce and at what price?
Lesson 3.
Actually make your case asthetically pleasing. Do not just randomly cut it to fit, because "whatever". This makes your product look disgraceful and like it was designed by somebody who does not care at all. Try drilling multiple small holes for the speaker or making buttons on buttons like Apple did with it's bumper. Give the thing clean lines. 95% of cases look like a designer tried to describe the case to someone else using morse code. I highly suspect a designer was never even near most case designs. This is unacceptable.
Aesthetics are subjective..it depends on the designer's intent and how they choose to implement it.
I'm sure you've designed something you thought was awesome only to be shot down by someone else...that's because aesthetics is subjective. There is no right and wrong.
Aesthetics means feeling...if the designer's intent was to make the end-user feel a certain way using their product, then the designer succeeded. Good design evokes feeling...gives you the warm fuzzies. But again, all that is subjective.
Lesson 4.
Stop making incredibly huge cut outs for the camera, ports, buttons, speakers etc. Seriously if a 5 year old can cut tighter cut outs for the camera using scissors than your company can then you should serious reconsider your product designs.
You bought an iPhone which has the Apple logo plastered on the back? How is this any different from any other brand such as a 3rd Party case manufacturer? It's called Brand Strategy and Marketing...maybe you missed this lecture in design class. Same thing Nike, Luis Vuitton, North Face and any company does. ..you want someone to come out with a blank case with nothing on it..how does anyone know who made it or where to get it from? I think that the first company to produce a no logo product will have already failed and gone under.
What if the designer's intent is to cater to that demographics? Have you seen all the kids (under age 10) that have an iPhone or iTouch? Maybe that design language appeals to them.
YOU are not the only customer out there. People have the freedom to spend as little and as much as they want on anything they want.
Who are you to dictate what a manufacturer does? Have you ever designed AND manufactured anything?
Do you have experience working with plastics & metal manufacturers and know what it takes to produce a part?
What do you know about manufacturing a product out of ceramic? Watches by Bell & Ross and RADO have produced watches made out of ceramic...these watches also retail at $10k + So what's feasible? Spend $250-500k on tooling to produce an iPhone case out of ceramic..sell it for $10? Drop the case and it shatters? Maybe you need to re-think design.
A glass iPhone case? Even if it's Gorilla Glass...why don't you find out how much it would cost to tool one up...and how many are you going to be able to produce and at what price?
Aesthetics are subjective..it depends on the designer's intent and how they choose to implement it.
I'm sure you've designed something you thought was awesome only to be shot down by someone else...that's because aesthetics is subjective. There is no right and wrong.
Aesthetics means feeling...if the designer's intent was to make the end-user feel a certain way using their product, then the designer succeeded. Good design evokes feeling...gives you the warm fuzzies. But again, all that is subjective.
I would say the majority of iPhone users, just want a cheap case to protect their investment...that's the $10-20 range product...I think Radiating is not part of this demographics.
Ceramics aren't that hard to work with you can easily manufacture jewlery out of them and sell the products for a few dollars. The start up costs are less than injection molding. High end watches are a great inspiration for any design, and asside from the movement the actual parts are usually not that expensive. I've bought watches that cost less than $170 that features saphire glass and ceramic inlays. Glass is also not that difficult to work with. The point I was trying to make is that everything doesn't have to be made of the cheapest plastic you can find. Watch manufacturers are a great inspiration. They have no problem with this.
So the reason people value cases is because of either good functionality or good design. A unknown company logo does not add value to the product. In fact most of the time is reduces the value of the product and worsens the design. This is why I use the words "tacked on" or "plastered on" to describe the issue. Apple does not put it's logo on several products, e.g. ear pods. When it does put it's logo on it's product it is done in a way that compliments the design and is "neat' not that looks plastered on.
If the logo adds value to the product then put it on. If it does not add value then leave it off and put the label in an inconspicuous spot. You don't see your chouches shipping with big logos plastered in the middle of their cushions.
Logos do not increase sales when it comes to cases because the logos are small and difficult to read anyway and the owner will be almost always with it so an interested customer will simply be able to ask the owner.
What if it is a new company trying to get into the iPhone accessory market? Shouldn't they put their logo on? I'm not saying plastering it with a font that takes up 1/2 the product. They need to build a brand, no?
So you're saying that 99.5% of cases are designed for the 10 year old who has a $650-$850 device with a $700 a year mobile plan? That doesn't really make sense. I think carving out a cool niche that appeals to those who like Toys 'R' Us stuff is great, but I think most manufacturers are just doing a bad job and designing a product with the wrong focus because it's easy to make something cheap. I hope the phone case industry matures soon though.
I am saying that 99.5% of the cases are designed to sell for a dirt cheap price and just make the company money with shear volume...Truthfully speaking, the US doesn't appreciate design as much as certain European and/or Asian countries. Japan for instance, is willing to spend $100s of dollars on a single iPhone case by Def Cleave. The avg American wants to spend $10-20...and these case manufacturers appeal to those. How many Americans live in super ultra modern homes like those in Germany or Scandinavian countries? People live and breathe on good designed products. ..here, products are a commodity. A very small percentage of Americans live with good design (meaning from clothing, cars, homes, furniture, shoes, pens & pencils, etc). Good design costs money..the US is not a design-centric society.
All companies get by with their in-house ability and not necessarily can spend extra money for a good designer. (thus their engineers "design" it-lol) Anybody can design...but not everybody are good designers...good designers cost more...more than the company would want to invest into especially for a product that has a short life span.
You can't seriously think that everyone is satisfied with a product that is poorly made when they could have one that is well made.
We buy on instinct and spare the moment attitude...if a good and bad designed product is presented at that particular instance..it all depends how the customer feels..what case is within their budget...for instance, when Angry Birds Space came out, shoot, I had to get an Angry Birds iPhone case. Again, A LOT of people ARE satisfied with their cheapy $10 case...it protects their iPhone which is what it's suppose to do.
Yes, I've designed, enginered supercars and manufactured prototype parts with my own hands. As well as having designed many other things. It's really not that hard to turn out a decent product, just hire a designer.
Absolutely. There is a lot involved which is all the more sad that these guys don't even bother to pay a designer 1/100th the start up cost to just to ensure their product delivers value to the buyer.
Again, design is a field that most manufacturers do not understand..thus it is a big risk for them to hire one.
Ceramics aren't that hard to work with you can easily manufacture jewlery out of them and sell the products for a few dollars. The start up costs are less than injection molding. High end watches are a great inspiration for any design, and asside from the movement the actual parts are usually not that expensive. I've bought watches that cost less than $170 that features saphire glass and ceramic inlays. Glass is also not that difficult to work with. The point I was trying to make is that everything doesn't have to be made of the cheapest plastic you can find. Watch manufacturers are a great inspiration. They have no problem with this.
you cited examples in the watch and jewelry making industry..now apply this to the iPhone case industry...how is a ceramic or glass case feasible? Ceramic inlays are different from a complete ceramic watch case..you can't say the price is similiar or let alone the tooling is similiar.
Manufacturers use plastics that are readily available and what they are familiar with...because they can spit out a product much faster than having to order a special material that has a lead time of 8 weeks.
It really just seems to me that most of these case manufacturers don't even try and everything you can get is a half hearted atempt to make a quick buck.
You said it...why do you think China can bail the US out of the nations debt? Every shortcut, every single cents they can save is profit. And they know the US will buy a cheap inexpensive product...the US society just doesn't appreciate good design as much as other countries do.
Cheap doesn't have to mean poorly designed or low quality materials. Again Apple managed to make a bumper case with metal buttons that cost next to nothing to manufacture, it's design flowed well with the product it's meant to go on and clearly some effort was put into making that happen. My only qualm with it was that it could have been more scratch resistant.
If a company just made more products like this, and maybe used a hint of higher quality materials, not nessesarily for the case just for the buttons I bet they would be very popular.
So the reason people value cases is because of either good functionality or good design. A unknown company logo does not add value to the product. In fact most of the time is reduces the value of the product and worsens the design. This is why I use the words "tacked on" or "plastered on" to describe the issue. Apple does not put it's logo on several products, e.g. ear pods. When it does put it's logo on it's product it is done in a way that compliments the design and is "neat' not that looks plastered on.
If the logo adds value to the product then put it on. If it does not add value then leave it off and put the label in an inconspicuous spot. You don't see your chouches shipping with big logos plastered in the middle of their cushions.
Logos do not increase sales when it comes to cases because the logos are small and difficult to read anyway and the owner will be almost always with it so an interested customer will simply be able to ask the owner.
So you're saying that 99.5% of cases are designed for the 10 year old who has a $650-$850 device with a $700 a year mobile plan? That doesn't really make sense. I think carving out a cool niche that appeals to those who like Toys 'R' Us stuff is great, but I think most manufacturers are just doing a bad job and designing a product with the wrong focus because it's easy to make something cheap. I hope the phone case industry matures soon though.
You can't seriously think that everyone is satisfied with a product that is poorly made when they could have one that is well made.
Yes, I've designed, enginered supercars and manufactured prototype parts with my own hands. As well as having designed many other things. It's really not that hard to turn out a decent product, just hire a designer.
Absolutely. There is a lot involved which is all the more sad that these guys don't even bother to pay a designer 1/100th the start up cost to just to ensure their product delivers value to the buyer.
Ceramics aren't that hard to work with you can easily manufacture jewlery out of them and sell the products for a few dollars. The start up costs are less than injection molding. High end watches are a great inspiration for any design, and asside from the movement the actual parts are usually not that expensive. I've bought watches that cost less than $170 that features saphire glass and ceramic inlays. Glass is also not that difficult to work with. The point I was trying to make is that everything doesn't have to be made of the cheapest plastic you can find. Watch manufacturers are a great inspiration. They have no problem with this.
It really just seems to me that most of these case manufacturers don't even try and everything you can get is a half hearted atempt to make a quick buck.
Cheap doesn't have to mean poorly designed or low quality materials. Again Apple managed to make a bumper case with metal buttons that cost next to nothing to manufacture, it's design flowed well with the product it's meant to go on and clearly some effort was put into making that happen. My only qualm with it was that it could have been more scratch resistant.
If a company just made more products like this, and maybe used a hint of higher quality materials, not nessesarily for the case just for the buttons I bet they would be very popular.
This thread is really kind of funny. You know the saying, "different strokes for different folks". Speaking of Rado's, I'm totally enthralled with my ceramic automatic watch and didn't mind paying the premium price.
Well there's your mistake...Rado watches aren't really that "premium".[/
Never said that Rado watches are premium. I said that I didn't mind paying the premium price as I love my watch. For ceramic watches with a slim profile, there aren't any others out there, premium or not, Rado is the only one in the game. Don't get me wrong - there are a ton of ceramic watches out there much cheaper but not automatic watches and not slim.
So my point is that it's truly all in the eyes of the beholder.
This has never made any sense to me. These companies seem to never learn the lessons that the manufacturer of the product learned decades ago.
Lesson 1.
Do not plaster your abysmaly lame logo all over the product. Nobody has ever read your company logo and thought "gee I want to buy that case" 99.99999999% of people that buy your case buy it because it has good reviews, word of mouth or by asking the owner "what case is that?".
Do you know what pasting your logo in big front everywhere does? It makes me not buy your case. If you absolutely want your logo on there (again no logo is ideal) put it there in extreme minimalist format, and leave it at that. Even the worst laptop manufacturers now use minimalist logos, and have learned their lesson.
Lesson 2.
Do not make your case look like a Fisher Price toy. I cannot stress this enough. You're making a product for a $650-$850 device. You're also charging $20-$40 it does not need to cost 0.000000005 cents to make it out recycled shopping bags. Have the decency to put some metal, ceramic, leather glass or any high quality material at all on it.
Lesson 3.
Actually make your case asthetically pleasing. Do not just randomly cut it to fit, because "whatever". This makes your product look disgraceful and like it was designed by somebody who does not care at all. Try drilling multiple small holes for the speaker or making buttons on buttons like Apple did with it's bumper. Give the thing clean lines. 95% of cases look like a designer tried to describe the case to someone else using morse code. I highly suspect a designer was never even near most case designs. This is unacceptable.
Lesson 4.
Stop making incredibly huge cut outs for the camera, ports, buttons, speakers etc. Seriously if a 5 year old can cut tighter cut outs for the camera using scissors than your company can then you should serious reconsider your product designs.
I understand your frustration. Here is my biggest one at the moment:
Terrible marketing of the product on their own website.
I can understand maybe not having all the pictures with the device when it's in preorder only, but once it is released, get some real pictures up! Everyone should be able to track down a real iphone on launch day and I can't imagine it would be too hard to borrow one for an hour while you take pictures of it in a case in exchange for some free cases. Show all angles, show all colors of the case on a black and white iphone. It's extremely irritating to see a product that sounds or looks nice from one view, but not be able to see everything about it.
Well there's your mistake...Rado watches aren't really that "premium".[/
Never said that Rado watches are premium. I said that I didn't mind paying the premium price as I love my watch. For ceramic watches with a slim profile, there aren't any others out there, premium or not, Rado is the only one in the game. Don't get me wrong - there are a ton of ceramic watches out there much cheaper but not automatic watches and not slim.
So my point is that it's truly all in the eyes of the beholder.
it's ok..I like RADOs...slim and purty..it's a good evening watch..my everyday is my Tissot T-Touch...I'm outdoorsy so I like my compass function...it trips people out every time I demo it.