Most of the content apps I've downloaded so far are just meh. HBO seems to have taken the effort to design something nice: But the rest are boring piles of this: Seriously NBC, that's the best you can do? And this is the Weather Channel app: Again, that's the best they could come up with? I think Apple should be demanding more and not approving apps that look like no effort was put into them. First impressions are important. I'd rather developers take the time to give us some nice looking, feature rich apps. For example, it's currently raining where I am. Why not have the Weather Channel app show a big beautiful image of rain puddles/drops (or perhaps rain animation like the Yahoo and Apple weather apps do) along with a weather summary? Just white text on a plain black screen is so boring. And go with less text. Who wants to read a lot on a TV screen? No one.