Why is it, that PC makers make such ugly, tacky looking enclosures for their machines. I do understand that some people out there, do not care about or can even see the difference in aesthetics. (Some peoples brains dont think that way, I cant fault them for that) So I understand from their logical explanations, that they do not need to buy Apples for looks. It seems to me that some computer maker would look at all the products out there and say well if we make something that looks a little nicer, we could charge a premium for it and some of the PC users that can afford it would buy for aesthetics. I live in NYC and do all my Apple shopping at the SOHO store. But when I need blank cds or ink etc. I usually go to J&R downtown. When I walk through their show room, I cant believe how incredibly ugly everything is. It all looks like cheap 80s Sci-fi junk. Like it was all designed from lets say the land of Godzilla Is there anyone here that works for Dell, Gateway, Sony etc. that has any insight into the design decisions of these companies?