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The Apple plant in Ireland doesn't make the computers, it just assembles Mac Pros from their component parts which are flown over from China, as it's cheaper for Apple to ship the component parts.

Which is exactly the same thing that happens in China…
;)

Helpful...
:(
Same here… :eek:
 

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No, he was right. It was $1 = £0.50 for the entire month. It actually fluctuated very very little (within £0.015) for around 2-3 months around that time. That's pretty amazing.


Go HERE and check from February 1st 2008 to May 1st, 2008.

I was talking about the Apr-2008 'til now period of time. Using your data, the exact average relation was 0.583. That is U$S 1166 average.
 
Ha ha!

Ahem... I understand that the pound is doing horribly at the moment and our VAT is higher than a lot of countries but as edesignuk points out - anyone who was planning on buying a low level iMac but waited for the updates will have to fork out an extra £200. And anyone looking at the top end will have to pay over £400 extra!

Our refurb store is never as full as the U.S. store as well so we have less of an chance to pick up an last gen model.

I picked up a 24" 2.8 this morning for 949.............I nearly pulled the trigger on the 24" 3.06Ghz at 1149..........I wish i had actually...
 
I don't know what ur all complaining, the UK had incredibly low prices.. they did the price adjustment in the Mexico Online Store a couple of months ago and now everything is expensive as hell but that's due to our currency goind down and down and we have 15% VAT.. now the prices in the UK store and ours are the same and that is fair.
 
I think that everyone seems to be missing the point, we (us in the UK), have a much higher cost of living than people in the US so another £200 feels really unfair when it is already a luxury item/desirable!

http://www.finfacts.ie/costofliving.htm

That's the most up to date Info I could find and the UK is 3rd on the table and the US is 22nd. Yes I realise things will have changed since September with economic slowdown etc but I couldn't find any new stats.

This is why it feels like the price increase is unfair to some people.
 
ipod Touch

I have seen people on MacRumors enquiring how to purchase a Macintosh from the UK. I could imagine that a week ago, many Europeans could save a lot of money by buying a Macintosh in the UK,
I bought my 32GB from Amazon.co.uk (which is cheaper than directly from Apple) and my sister brought it over to me (I live in the Euro zone). At the moment here it costs 379 euros but in the UK it's about the equivalent of 290 euros.
 
The price in the UK is actually lower than that in Italy, Germany and probably also other EU countries. comparing the 4 iMac models:

EU

€ 1.099,00
€ 1.399,00
€ 1.699,00
€ 2.099,00

UK

£949.00 (€1066.6701)
£1,199.00 (€1347.6685)
£1,499.00 (€1684.8667)
£1,799.00 (€2022.0648)

So actually the prices in the whole EU are higher than the ones in the US.
So it's actually the whole EU prices are higher.
 
No... a lot of the components apart from the generic things like processors, pci cards etc are actually made in China, i.e. machined there, case, cooling etc.

*sigh*

From wherever in China the components are manufactured they are then shipped to Apple's OEM facilities in China… whether they are shipped by air… by ship or by teletransportation they are still *shipped* and then *assembled*.
Whether it happens in Ireland, China, Iceland or the USA… Apple's OEM facilities *assemble*.

Understand?
:rolleyes:
 
Czechoslovakia doesn't exist anymore. It hasn't existed for 16 years, since 1993.

The Apple plant in Ireland doesn't make the computers, it just assembles Mac Pro's from their component parts which are flyed over from China, as its cheaper for Apple to ship the component parts.

:eek: oh my, how silly of me. I was suddenly back there playing on my Amiga! Anyway, it ceased to exist at the end of 1992.
 
One thing people have not mentioned is that apple are their £60 off a printer offer. If you use that with an education discount its not bad then. I've actually ordered the base mac mini with a hp 3 in 1 printer. All £460 plus 1gb extra from Crucial. Thats not so bad is it?
 
At nearly £1k for an entry level iMac, Apple has made a conscious business decision to (re)position their brand out of the reach of people like me.

"If £1k is too much for you, tough. We're a premium brand."

They don't care what I think. I can't afford a Rolex or a Porsche either. Plenty of other people can.

Brave. Possibly stupid. Time will tell.

The fact is they've just lost the business of this very loyal customer. It's refurbs and eBay for me from now on.
 
Peculiar original post. Why defend an incredible price increase? Why be a corporations apologist?

The Brits have never gained from a long period of favourable rate exchange so why should they suffer now? A, "generally in favour of Apple" status quo was enough for Apple at that time but now they've got really greedy.

Equally, Apple never reduce their prices even when their production costs are reduced. Which would be by a considerable margin on something like the Mac Pro which was using technology well over a year old with the commensurate cost benefits of that. Once again demonstrating that Apple doesn't give but only takes. All other tech as it ages goes down in price. A perfect example is the price of LCD TV's which are one tenth of their price from yesteryear but not so with Apple's old tech.

Apple's prices in Europe in general are absolutely f*****g stupid. PC's get cheaper and cheaper whilst Macs get ever more expensive. The build quality is the same as they're made by the same people as the supermarket special so that premium is no longer valid! So what's left?

I just hope no one in Europe buys their stuff and they're forced to reduce their prices. Rich scabs will break the ranks of course but I hope enough hold off to make an impression on the strategists at Apple. They are cash rich to the tune of billions after all. At the moment Apple make me sick and the OP ratcheting up the supplicant fan boy crapola doesn't help at all.
 
What happened to the prices when the it was £1 - $2.10. Low and behold apple increased the prices.

Actually, no. What happens: The Brits usually translate their Pound based prices to US prices, forgetting that US prices don't include VAT, and they moan. When the British Pound goes up, and the British price is unchanged, they see this as "price is going up" even though nobody is ever charged US dollars in Britain. If the UK price goes down to adjust for the good exchange rate, they don't notice it because "price in dollars stayed the same". But when the pound goes down, and UK prices are not changed, nobody looks at the US price. And if UK prices are adjusted up as a result, nobody says "price in dollars stayed the same", they all say that the UK price went up.
 
What, you mean like they did when the dollar was worth squat and the pound gave them those huge profits?

I.e.,

icon14.gif



Oh the "bigger picture" argument. :rolleyes:




Of all the computer companies out there Apple is the only one to continually raise their prices while everyone else drops them. Especially in a recession this is a spectacular display of taking the piss. I am really glad I'm not looking to buy anything right now because I am not sure I would want to walk in backwards with my pants down ready for Apple's finest. Think Different indeed.

Awesome... just awesome! :D
 
Actually, no. What happens: The Brits usually translate their Pound based prices to US prices, forgetting that US prices don't include VAT, and they moan. When the British Pound goes up, and the British price is unchanged, they see this as "price is going up" even though nobody is ever charged US dollars in Britain. If the UK price goes down to adjust for the good exchange rate, they don't notice it because "price in dollars stayed the same". But when the pound goes down, and UK prices are not changed, nobody looks at the US price. And if UK prices are adjusted up as a result, nobody says "price in dollars stayed the same", they all say that the UK price went up.

Do you actually know what your on about?

Apple has actually consistantly put UK prices up, regardless of the exchange rate.

Even before VAT. Apple screwed the UK. Always has, always will. Granted the difference between our VAT rate and Sales tax does make it seem bigger but none the less UK and Europe generally get shafted by old Stevo'. It's all part of that "Special" relationship the US has with th UK - Use us to do the dirty work and rip us off, then shaft us when we need a little help.

It's great that Apple has reduced prices in the US. The problem is everyone else's prices have increased to pay for it.

As for working the figures out, there are a lot of people here who need to go back to school.
 
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