Credit Cards also provide us protection from the vendors, something that won't go over too well on CurrentC. You gave us your money? Too bad. With ApplePay you still have the protection of the issuing bank/creditor.
My personal opinion of CurrentC is, unless they do something like Target does with REDcard and give a flat 5% off everything, there isn't a chance in hell I'd use it.
I bet Target's beef with Apple Pay is, they could easily get REDcard to work with the service, but then they'd have to pay Apple's fee which isn't going to stay flat forever.
I don't find yanking a card out of my wallet all that cumbersome. What I would find cumbersome is pulling a 6+ out of my pocket to scan.
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Hmmm... this customer buys an abnormally large amount of Doritos and Pepsi at our Walmart... perhaps we could e-mail him a coupon for Pepto Bismol and refer him for some Obamacare. No thanks.
There is NO fee to Apple to use Apple Pay. Banks pay the fee. Geez