Why did Apple ditch those funny Mac ads?

[Alaerian]

No company sticks with the same marketing ideas forever. Ebb and flow, things change.

 

[Sined]

Viewers actually started to side with Windows because of his lovable underdog persona. Attacking your competitor is a double-edge sword.

 

[*LTD*]

Viewers actually started to side with Windows because of his lovable underdog persona. Attacking your competitor is a double-edge sword.

That's why record sales of Macs continued unabated, right?

 

[OllyW]

That's why record sales of Macs continued unabated, right?

They sold more Macs than ever last year without those adverts.

🙂

 

[Abstract]

^^^Stop clouding the issue with logic and facts.

 

[Abstract]

Funny in the beginning but it got old. With advertising you don't want to keep replaying the same old same old. People start tuning out.

They were good, but it was time to discontinue them.

Exactly.

At the beginning, the ads were smug.

After 6 months, they were smug and starting to get old. The series was no longer fresh.

That's when Apple and their marketing group decided to run the ads for another few years, until everyone, even people like my parents who don't care about computers, disliked the ads.

 

[Full of Win]

Apple stopped caring about computers as much. Perhaps they will come back as iOS vs Android when Apple hits #3 in smart phones in a few years.

 

[shingi70]

apple only produces mac commericals when a new computer comes out.

still culd be worse


http://www.youtube.com/watch?v=GGJy822geAg

 

[Sined]

That's why record sales of Macs continued unabated, right?

No, it's actually because the market for technology has been growing as a whole. Selling more than the previous fiscal year should be a habit, not a great feat for a tech company like Apple or Microsoft.

 

[mrsir2009]

Viewers actually started to side with Windows because of his lovable underdog persona. Attacking your competitor is a double-edge sword.

To be honest those ads didn't improve my faith in Apple or what I think of them - I just found them entertaining. The PC character was good with his dry sense of humor too, although the Mac character was a bit sickly.

What I find good is when companies poke fun at themselves. Fox does that TONS on The Simpsons.

 

[TT4T]

No, but she's cute, which is better than P.C. or Mac (although I like P.C. as a dry comedian.)

Cute Tmobile < Funny Apple

Personally I loved the mac ads, but you can have to much of a good thing