To state the obvious, the box reflects and symbolizes the unboxing experience.
Where you know when you open it there will be a neat phone sticking out and the visual of that is "emblemized" on the front.
It is quite elegant but the fact that people are reacting to it and making fun of it is a criticism to its design already from a self aware perspective. We get they are trying to be fancy and our reaction is to that awareness of that, not to the actual design presentation.
A better design would have been one where it didn't cause a sir and instead was a unanimous compliment.
The concept is not perfect but its also making us react so its still interesting I guess.
Where you know when you open it there will be a neat phone sticking out and the visual of that is "emblemized" on the front.
It is quite elegant but the fact that people are reacting to it and making fun of it is a criticism to its design already from a self aware perspective. We get they are trying to be fancy and our reaction is to that awareness of that, not to the actual design presentation.
A better design would have been one where it didn't cause a sir and instead was a unanimous compliment.
The concept is not perfect but its also making us react so its still interesting I guess.