Why did they skip the branding on the iPhone factory box?

Discussion in 'iPhone' started by Appl3FTW, Sep 19, 2014.

  1. Appl3FTW macrumors 601

    Appl3FTW

    Joined:
    Nov 15, 2012
    #1
    i do miss the old boxes, it looks so well put together. even the 5C plastic boxes looks good. no iPhone 6 or iPhone 6 Plus... or no picture. just plain box with iphone bulge.

    Minimalistic much?
     
  2. sunking101 macrumors 603

    sunking101

    Joined:
    Sep 19, 2013
    #2
    Who cares about the box (*apart from you)?
    I expect it was to save money. More profit$.
     
  3. vonWachtstain macrumors regular

    Joined:
    Nov 20, 2011
    #3
    I really think their supplier messed up. That box looks like it was supposed to be colored. Why else they put the home button and speaker outlines on the box?
     
  4. chrise2 macrumors 6502

    Joined:
    Sep 17, 2012
    #4
    There was a theory that they did it so they could use one box for all colors, but when I got my wife's gold in the mail, the Apple logo and iPhone word on the side was in gold. Unless they're all in gold writing. I won't know until my black one comes int he mail. :)
     
  5. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #5
    No, you got a white box replacement iPhone. I'd take it back and demand a new iPhone.
     
  6. Zwhaler macrumors 603

    Zwhaler

    Joined:
    Jun 10, 2006
    #6
    Less ink means less costs and more environmentally friendly.
     
  7. aristobrat macrumors G4

    Joined:
    Oct 14, 2005
    #7
    Can't tell if you're serious or not, but in case you are, these are coming in white boxes that definitely aren't the "Genius Bar" replacement boxes. :)
     

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  8. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #8
    Yeah, I was joking :D
     
  9. fingleburt macrumors member

    Joined:
    May 16, 2011
    #9
    You know I asked myself the very same question when mine came today, it's very unapple.
     
  10. nilnova macrumors member

    nilnova

    Joined:
    Oct 30, 2013
    #10
    I blame Jony Ive. He is taking things too far!

    :D
     
  11. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #11
    It's actually very much minimalistic Apple-like.
     
  12. anthonymoody macrumors 68020

    Joined:
    Aug 8, 2002
    #12
    They'll fit in in the generic aisle in the super market.
     
  13. MattZani macrumors 68030

    MattZani

    Joined:
    Apr 20, 2008
    Location:
    UK
    #13
    I quite like it tbh, I mean we all know what it's going to look like inside.
     
  14. woodekm macrumors 65816

    woodekm

    Joined:
    Feb 24, 2008
    #14
    It's part of a very expensive experience. I loved the old boxes and the quality they gave the product.

    Oh well. Every company cuts cost and Apple is apparently no different.

    Jobs would love this!
     
  15. kmj2318 macrumors 68000

    kmj2318

    Joined:
    Aug 22, 2007
    Location:
    Naples, FL
    #15
    Very simple boxes with just branding, and no product shots

    [​IMG]

    "Exciting" packaging trying to sell something, with product shots.

    [​IMG]


    Where does Tim Cook want to be?
     
  16. Starfyre macrumors 68020

    Starfyre

    Joined:
    Nov 7, 2010
    #16
    I think the purpose is so there are no factory workers who would bother leaking it or selling it to other people.
     
  17. King Shady macrumors 6502

    King Shady

    Joined:
    Aug 22, 2010
    Location:
    Princeton, NJ
    #17
    Kind of an irrelevant comparison... I prefer the box w/ the actual device picture on the front, though it doesn't even matter to be honest. It's a box.
     
  18. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #18
    Why do people keep saying this? They're doing this minimalistic design on purpose, not to cut cost.
     
  19. TheIntruder macrumors 6502a

    TheIntruder

    Joined:
    Jul 2, 2008
    #19
    They mistakenly printed up a bunch of boxes for the next ultra thin iPhone...the iPhone Ghost (it's going to be translucent), and decided to use them anyway. :)
     
  20. sparkyms macrumors 65816

    Joined:
    Feb 22, 2007
    Location:
    Southampton UK
    #20
    I would like to buy one Dog Mate please.
     
  21. fingleburt macrumors member

    Joined:
    May 16, 2011
    #21
    Not really, I've kept all my apple boxes from previous purchase's and not one is as drab and dreary as the latest one.
     
  22. wordoflife macrumors 604

    wordoflife

    Joined:
    Jul 6, 2009
    #22
    LOL i was thinking the same thing.
     
  23. XboxMySocks macrumors 68020

    XboxMySocks

    Joined:
    Oct 25, 2009
    #23
    Hah, this actually makes a lot of sense! Cheers.
     
  24. yanki01 macrumors 68040

    yanki01

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    Feb 28, 2009
    Location:
    Texas
  25. EvilShenaniganZ macrumors 6502

    EvilShenaniganZ

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    Jul 9, 2009

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