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Appl3FTW

macrumors 603
Original poster
Nov 15, 2012
5,551
1,250
i do miss the old boxes, it looks so well put together. even the 5C plastic boxes looks good. no iPhone 6 or iPhone 6 Plus... or no picture. just plain box with iphone bulge.

Minimalistic much?
 

sunking101

macrumors 604
Sep 19, 2013
6,858
2,018
Who cares about the box (*apart from you)?
I expect it was to save money. More profit$.
 

vonWachtstain

macrumors regular
Nov 20, 2011
166
1
I really think their supplier messed up. That box looks like it was supposed to be colored. Why else they put the home button and speaker outlines on the box?
 

chrise2

macrumors 6502
Sep 17, 2012
459
16
There was a theory that they did it so they could use one box for all colors, but when I got my wife's gold in the mail, the Apple logo and iPhone word on the side was in gold. Unless they're all in gold writing. I won't know until my black one comes int he mail. :)
 

aristobrat

macrumors G5
Oct 14, 2005
12,291
1,397
No, you got a white box replacement iPhone. I'd take it back and demand a new iPhone.
Can't tell if you're serious or not, but in case you are, these are coming in white boxes that definitely aren't the "Genius Bar" replacement boxes. :)
 

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woodekm

macrumors 65816
Feb 24, 2008
1,066
24
It's part of a very expensive experience. I loved the old boxes and the quality they gave the product.

Oh well. Every company cuts cost and Apple is apparently no different.

Jobs would love this!
 

kmj2318

macrumors 68000
Aug 22, 2007
1,668
711
Naples, FL
Very simple boxes with just branding, and no product shots

f-01_zpsa5a1743c.jpg


"Exciting" packaging trying to sell something, with product shots.

c_zps58c1c2b4.jpg



Where does Tim Cook want to be?
 

Starfyre

macrumors 68030
Nov 7, 2010
2,903
1,128
I think the purpose is so there are no factory workers who would bother leaking it or selling it to other people.
 

King Shady

macrumors 6502
Aug 22, 2010
371
133
San Jose, CA
Very simple boxes with just branding, and no product shots

Image

"Exciting" packaging trying to sell something, with product shots.

Image


Where does Tim Cook want to be?

Kind of an irrelevant comparison... I prefer the box w/ the actual device picture on the front, though it doesn't even matter to be honest. It's a box.
 

TheIntruder

macrumors 68000
Jul 2, 2008
1,563
1,024
They mistakenly printed up a bunch of boxes for the next ultra thin iPhone...the iPhone Ghost (it's going to be translucent), and decided to use them anyway. :)
 
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