Why did they skip the branding on the iPhone factory box?

Appl3FTW

macrumors 603
Original poster
Nov 15, 2012
5,392
1,024
i do miss the old boxes, it looks so well put together. even the 5C plastic boxes looks good. no iPhone 6 or iPhone 6 Plus... or no picture. just plain box with iphone bulge.

Minimalistic much?
 

sunking101

macrumors 604
Sep 19, 2013
6,692
1,864
Who cares about the box (*apart from you)?
I expect it was to save money. More profit$.
 
Comment

vonWachtstain

macrumors regular
Nov 20, 2011
165
1
I really think their supplier messed up. That box looks like it was supposed to be colored. Why else they put the home button and speaker outlines on the box?
 
Comment

chrise2

macrumors 6502
Sep 17, 2012
454
10
There was a theory that they did it so they could use one box for all colors, but when I got my wife's gold in the mail, the Apple logo and iPhone word on the side was in gold. Unless they're all in gold writing. I won't know until my black one comes int he mail. :)
 
Comment

Zwhaler

macrumors demi-god
Jun 10, 2006
6,780
1,065
Less ink means less costs and more environmentally friendly.
 
Comment

fingleburt

macrumors member
May 16, 2011
57
2
You know I asked myself the very same question when mine came today, it's very unapple.
 
Comment

MattZani

macrumors 68030
Apr 20, 2008
2,552
103
UK
I quite like it tbh, I mean we all know what it's going to look like inside.
 
Comment

woodekm

macrumors 65816
Feb 24, 2008
1,066
24
It's part of a very expensive experience. I loved the old boxes and the quality they gave the product.

Oh well. Every company cuts cost and Apple is apparently no different.

Jobs would love this!
 
Comment

kmj2318

macrumors 68000
Aug 22, 2007
1,611
581
Naples, FL
Very simple boxes with just branding, and no product shots



"Exciting" packaging trying to sell something, with product shots.




Where does Tim Cook want to be?
 
Comment

Starfyre

macrumors 68030
Nov 7, 2010
2,771
992
I think the purpose is so there are no factory workers who would bother leaking it or selling it to other people.
 
Comment

King Shady

macrumors 6502
Aug 22, 2010
337
72
Princeton, NJ
Very simple boxes with just branding, and no product shots

Image

"Exciting" packaging trying to sell something, with product shots.

Image


Where does Tim Cook want to be?
Kind of an irrelevant comparison... I prefer the box w/ the actual device picture on the front, though it doesn't even matter to be honest. It's a box.
 
Comment

TheIntruder

macrumors 65816
Jul 2, 2008
1,160
699
They mistakenly printed up a bunch of boxes for the next ultra thin iPhone...the iPhone Ghost (it's going to be translucent), and decided to use them anyway. :)
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.