Why didn't Apple come out with a black iPhone 5c?

Discussion in 'iPhone' started by mrumor1981, Jan 22, 2014.

  1. mrumor1981 macrumors newbie

    Joined:
    Dec 19, 2013
    #1
    If Apple was willing to come out with a white (non-color) iPhone 5c with a non-matching black front, why didn't they simply come out with a black iPhone 5c?

    Any ideas? Did they simply do it to force those who want a black phone to buy the more expensive 5s?
     
  2. cynics macrumors G3

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    Jan 8, 2012
    #2
    I would agree. Just to make it slightly less appealing then the 5S which doesn't offer black either btw.
     
  3. mattopotamus macrumors G5

    mattopotamus

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    Jun 12, 2012
    #3
    Yes. I would venture to say most males prefer a black phone. It forces them to pay a premium.
     
  4. T5BRICK macrumors 604

    T5BRICK

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    #4
    So they can make a big deal about releasing a black one next time.
     
  5. CEmajr macrumors 601

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    Charlotte, NC
    #5
    I'm baffled as to why they didn't make one either. Maybe it doesn't go with their whole colorful image for the 5C
     
  6. maflynn Moderator

    maflynn

    Staff Member

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    #6
    Wouldn't it pretty much look like a 5S or the old 5 then? I'd say product differentiation at that point.
     
  7. The Doctor11 macrumors 603

    The Doctor11

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    #7
    Well the iPhone 5c is "for the color" so I think there should not be a white one and no black one.
     
  8. Menel macrumors 603

    Menel

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    #8
    Petty semantics.

    I think their goal was bright and distinct. All black doesn't suite that. The black front hides earpiece and sensors better providing a nicer uniform appearance and contrasts very well with vivid colors.
     
  9. akron0488 macrumors member

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    Nov 21, 2013
    #9
    Because the Civil Rights Movement still has work to do.
     
  10. cambookpro macrumors 603

    cambookpro

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    #10
    [​IMG]

    May have been scrapped, as there were a few leaks. Maybe it wasn't colourful enough/the Apple logo was too hard to see.
     
  11. thegrants82 macrumors 65816

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    #11
    Because the 5C was made to appeal to females.
     
  12. carjakester macrumors 68020

    carjakester

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    #12
    most guys don't want a fruity colored phone so it forces them to buy the 5s. i would have considered a black 5c if they had it.
     
  13. ucfgrad93 macrumors P6

    ucfgrad93

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    #13
    I think the 5c is marketed toward a younger crowd and therefore no black one.
     
  14. Menel macrumors 603

    Menel

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    ATL
    #14
    Fruit manufacturer name, fruit colors :) it fits.

    White/Yellow/Green are plenty neutral and normal 'guy' colors.
     
  15. TWO2SEVEN macrumors 68040

    TWO2SEVEN

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    #15
    Maybe they felt that scratches would be more visible on the black. I remember seeing people that had destroyed their 3G or 3GS.
     
  16. JayLenochiniMac macrumors G5

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    #16
    Seriously doubt it as the iPod touch scratched up a storm.
     
  17. TWO2SEVEN macrumors 68040

    TWO2SEVEN

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    #17
    Maybe they are finally learning from their mistakes. :)
     
  18. Appl3FTW macrumors 601

    Appl3FTW

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  19. adamj575 macrumors 6502

    adamj575

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    #19
    I wondered the same thing myself, without a black model id think that they lost a lot of the masculine market...
     
  20. Albert1000 macrumors newbie

    Joined:
    Jan 21, 2014
    #20
    It boggles the mind why this evades everyone. Apple didn't release a black (or pure white) 5C because they want you to spend more money to buy the 5S.

    This really isn't that hard people. :confused:
     
  21. Infinitewisdom macrumors 6502

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    Sep 23, 2012
    #21
    I think that's pretty much the answer. They know that probably the majority of phones sold are black (men probably predominantly buy black). Why jeopardize sales of your flagship and highest margin phone? It's the same reason they used to only sell the black smart cover in leather and not polyurethane. Black is a classic color - if you want it, pay more to get it.
     
  22. C DM macrumors Westmere

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    Oct 17, 2011
    #22
    Seems like it's most likely some combination of any/all of those.
     
  23. Albert1000 macrumors newbie

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    Jan 21, 2014
    #23
    It is definitely the answer. There's no other reason. You are wise.

    No. They intentionally reserved the two most popular colors for the higher priced devices. It's really that simple.

    I myself was hoping for a black 5C just to save money.
     
  24. Mike MA macrumors 65816

    Mike MA

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    #24
    Put that answer to a physics thread and fasten your seatbelt :D
     
  25. JayLenochiniMac macrumors G5

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    New Sanfrakota
    #25
    Doubt it as that most certainly didn't deter them from making the iPod touch so scratch-prone and the blackbook susceptible to grease/fingerprints.
     

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