All content on your computer, from a .txt to a .bmp to a .pdf to a .mkv are media, by definition. It is unreasonable to expect iTunes to be a media center if by 'media center' you mean something which can play all media, since it would have to play every possible file. It is unreasonable, even, to expect something like iTunes to play all files which are for audio and video. Every program will have formats it cannot handle.
iTunes is clear about which formats it handles. Use iTunes to manage these formats. Use another appropriate program for other formats. Easy. Done.
Well, you see this is where I have to disagree. In the nicest possible way
😀
The whole point of a media centre package that is going to handle your media is that is can read, display,understand the types of media it's designed to. Let's just say in this case, music and video.
Now, perhaps as it comes it won't be able to play all formats, likewise windows media player can only play the formats it comes supplied with by default. Then you as a user download the codecs needed to add the functionality in you want.
Then windows media player will play back mkv video files or flac music files.
You see, for me, Apple saying we have written this software and this is the only format it will ever understand, and you cannot expand it's abilities seems just crazy.
So, as I don't know how this works, what do mac users do then?
They use iTunes for video that iTunes can understand and have to use other more flexible software to play back all other formats?
Does that not sound crazy to you to have to do that?
It does to me.
Why should iTunes not be able to handle all the formats?
I'm puzzled how this can be seen as a good way to work?