"It is called an iPhone though... not an iText, or an iGame, or an iInternet, or an iPod. It's not even an iGPS, or an iReader or an iCamera. it's an iPhone... Just by the name you can tell they view the phone as the priority. Knowing that, the consumer has the choice to not buy one. So, if the consumer buys it and doesn't like it, it's their own fault that they didn't make sure that it was what they wanted first."
This post appears to indicate that the phone is the priority and if you don't like the way it works, buy something else.
Apologies if I got that wrong.