Other Why do people buy iPhones from AT&T, Verizon, Best Buy and not Apple directly?

Kendo

macrumors 68020
Original poster
Apr 4, 2011
2,162
626
I'm curious why people buy phones directly from a store like Best Buy or their wireless provider instead of Apple directly. Is there a special reasoning like they have better return policies? I typically don't care much about customer service since I just need to be in, buy, and leave quickly. It is mainly Apple's no hassle return policy that I buy from them directly.
 

Ffosse

macrumors 68000
Nov 5, 2012
1,827
648
I bought mine from John Lewis; I could just have easily bought it from the Apple store but that was half a mile farther away.
 

BugeyeSTI

macrumors 68040
Aug 19, 2017
3,490
2,427
Arizona
I’ve done Sams club and BestBuy for a couple of my past phones with no issues.. The transaction actually was considered a Verizon upgrade by the carrier and was no different than going to the Verizon store.. I did the same at the Apple store when I picked up my X last December
 

eyoungren

macrumors Core
Aug 31, 2011
22,090
14,808
ten-zero-eleven-zero-zero by zero-two
I'm curious why people buy phones directly from a store like Best Buy or their wireless provider instead of Apple directly. Is there a special reasoning like they have better return policies? I typically don't care much about customer service since I just need to be in, buy, and leave quickly. It is mainly Apple's no hassle return policy that I buy from them directly.
Speaking only for myself…If I were to go to Apple they would ask me for the entire price of the phone up front.

My carrier offers leasing or installments.

Apple does too, but then I'd have to qualify for their program. Most likely not going to happen.

And I'm unwilling to do what it takes to qualify for that when Apple doesn't offer phones I want to buy (since the iPhone 5).
 
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Ffosse

macrumors 68000
Nov 5, 2012
1,827
648
Why not just buy it outright? That is what I and all the people I know do.
 

MaskedCarrot

macrumors 6502
Mar 25, 2009
281
82
Northern VA
Speaking only for myself…If I were to go to Apple they would ask me for the entire price of the phone up front.

My carrier offers leasing or installments.

Apple does too, but then I'd have to qualify for their program. Most likely not going to happen.

And I'm unwilling to do what it takes to qualify for that when Apple doesn't offer phones I want to buy (since the iPhone 5).
I'n not sure what you are talking about, but yes you can do your carrier financing when buying through Apple.

I buy all my iPhones from Apple, and I've done AT&T Next payments and Verizon Edge payment plans when buying at Apple.

It's the same thing.
 
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err404

macrumors 68030
Mar 4, 2007
2,515
616
Why not? It’s the same device and you get the same Apple support either way. The only difference may be in the return period, but most are comparable.
Economically, you are also supporting a second business.
 
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eyoungren

macrumors Core
Aug 31, 2011
22,090
14,808
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I'n not sure what you are talking about, but yes you can do your carrier financing when buying through Apple.

I buy all my iPhones from Apple, and I've done AT&T Next payments and Verizon Edge payment plans when buying at Apple.

It's the same thing.
Thank you for reminding me about that.

The last purchase I made with a subsidy for an iPhone was in August 2013. That was over five years ago and I totally forgot you could do that. My last several purchases have been through my carrier.
 

jwlbel

macrumors 6502a
Oct 29, 2012
594
873
I did a BOGO (really $700 off) deal for my iPhone SX Max with AT&T and I would not get that deal if I bought it directly from Apple. So by doing it through AT&T vs Apple I saved an extra $700 and I got a better trade-in price for my old phone with AT&T vs Apple. Plus another added bonus, they had the model I wanted in stock at the local AT&T store and not at the Apple store.
 
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Ladybug

macrumors 68000
Apr 13, 2006
1,762
843
I buy from Best Buy or AT&T because we have no local Apple store. Nearest Apple store is about 60 miles away.
 
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