After reading through the umpteenth "Macs are just overpriced fashion accessories" thread, my question is: what if they are? Let's ignore every other argument for macs (OS X, build quality, etc.) and just focus on design. Does design itself justify the price premium? If not, then why not? Apple has always marketed itself to artists and other creative professionals. Anybody with an ounce of creativity would make design the main priority when purchasing a computer. People pay millions for a Picasso painting just because it's aesthetically pleasing, yet Apple charges a small premium for their design and they are overpriced? Do you all shop at Old Navy and Walmart? None of you have splurged on a $200 pair of jeans, a $500 shirt, or a $2,000 suit? Would you buy an ugly couch (or other piece of furniture) if it could save you some money? Would you buy an ugly house if everything else about it was okay? Would you buy an ugly car if it were cheaper? Some people would and that's okay. Some people have no artistic sensibilities. But macs sell well because people embrace its style. The geeks who wear oversized T-shirts every day should be aware people find this important in a product they use daily.