I don't get it, maybe someone here can explain it to me. The iphone has been out for a year and this 2.0 version is pretty much the exact same phone. I understood the lines last year because it was a brand new product and the hype was put in motion back in january, FIVE months before it's release! This time around, the 3G was a mere afterthought in the WWDC announcement and still, to this day, almost no marketing on tv, radio, print, billboards, magazines or in-store (about 2% total marketing I'd guess so far). It seems that people who were so hard up for getting the phone in the first place would have already gotten one over the past year. And even though the price is 199/299......that could actually be a bad thing. Imagine all the people who don't get to pay that price because they "don't qualify" (credit, contract, etc)...they may get up to the line and when the cashier says "that'll be 499+tax", they may just go "nah...give me the blackberry pearl instead". I just don't see lines or mass hysteria forming at all. Maybe I'm wrong though.