The notch is absolutely amazing to intelligent people, engineers, and designers. Why? Because they know that Apple did this specifically following their goal to make as much of the face of the device as useful as possible. They know that Apple is going to use the OLED black level to seamlessly blend the bezel and the display so as to hide the notch. They know that Apple is going to use the left and right spaces for new elements and/or status bar elements to push the main display area as large as possible.
It's amazing, and the display being cut like that is cool. What's not cool are the concept artists thinking that:
The device will show the notch by placing lit display around it.