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Why do the products look better in the store?

QuarterSwede said:
Exactly. The art and science of in store marketing. It's all optimized to make the products look their best.
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I own A LOT of Apple stuff and it just doesn't seem fair that it looks better in the store. Sure. It's nice owning stuff but it's no where near the same.
 
TSE said:
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
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The stuff in the store without doubt is the best. :(
 
Stuff in the store is great but for me things always look better when other people have them. Then I get them and think, this really isn't that great.
 
lighting and cases! Everyone puts a giant case on their phone, and they end up looking like just another phone. An iphone case protects against a fall, or impact. However, most of the " cases " people buy ( apple case ahem ) don't do aything anyways. go naked, and install tons of LED lights in your house, and you'll feel like your phone is sexy again!
 
TSE said:
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
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Loved ur answer it is so true! I like the product more with the whole presentation & lights etc..
 
A lot of it comes down to the lighting they use. You'd probably be surprised by how much time and money is spent making the lighting as good as it is in the retail stores.
 
jermy4 said:
A lot of it comes down to the lighting they use. You'd probably be surprised by how much time and money is spent making the lighting as good as it is in the retail stores.
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I own a ton of Apple stuff and it just will never be the same.
 
Even if I owned MORE MacBooks than the store - it would still look better.
 
It's not just Apple stuff. When you go to buy clothes mirrors are shaped to make you look slimmer, and light is stylised to make you look perfect. Then you get the pants/dress/t-shirt/whatever home, you look at your own mirror and you go "...oh".

The Apple stores... just look at that recent 60 Minutes show where Angela Ahrendts has a mock-up of an entire Apple Store. They spend more money on making those stores perfect selling tools than on R&D of Mac OS.
 
navaira said:
It's not just Apple stuff. When you go to buy clothes mirrors are shaped to make you look slimmer, and light is stylised to make you look perfect. Then you get the pants/dress/t-shirt/whatever home, you look at your own mirror and you go "...oh".

The Apple stores... just look at that recent 60 Minutes show where Angela Ahrendts has a mock-up of an entire Apple Store. They spend more money on making those stores perfect selling tools than on R&D of Mac OS.
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Hmmmmmmm... but I can't see a Powermac G5, iPhone 4S/iPhone 5/iPad 1/4 in the stores.
 
Liquinn said:
Hmmmmmmm... but I can't see a Powermac G5, iPhone 4S/iPhone 5/iPad 1/4 in the stores.
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Go back, that's it… You just missed them. They were there (yesterday). If you lived there, you would know that.
Hopefully, you will soon realize that the "store" is not your goal.
Life goes on, as you should.
 
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DeltaMac said:
Go back, that's it… You just missed them. They were there (yesterday). If you lived there, you would know that.
Hopefully, you will soon realize that the "store" is not your goal.
Life goes on, as you should.
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Ah. The store doesn't have the boxes on display. :)
 
Liquinn said:
Ah. The store doesn't have the boxes on display. :)
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Well, sure - that's why they look better in the store. Those boxes would likely force the casual buyer to look elsewhere. The store may lose a sale as a consequence. You wouldn't want that to happen.

Computer sales are all about the psychology of the shopper. Some savvy folks think that the boxes just interfere with that line of thought. I am glad you pointed that out!
 
DeltaMac said:
Well, sure - that's why they look better in the store. Those boxes would likely force the casual buyer to look elsewhere. The store may lose a sale as a consequence. You wouldn't want that to happen.

Computer sales are all about the psychology of the shopper. Some savvy folks think that the boxes just interfere with that line of thought. I am glad you pointed that out!
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I like looking at my Apple boxes. And true. You never see them.
 
The boxes in a computer store are not "my Apple boxes" until you purchase them.
So, it's not very often that you would see "my Apple boxes" in the store.

I have 8 Macs in the house, and have no space whatsoever to look at the boxes, except for the occasional visit to the storage unit. I keep that stuff about 5 miles from home.
I envy folks that have wasted space in their house.
There's plenty of other stuff that I have to look at, but never see. It's all a part of life, ain't it?
 
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