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Discussion in 'Community Discussion' started by Liquinn, Aug 21, 2015.
Why do the products look better in the store?
Care to elaborate?
I know exactly what you mean, OP.
Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
Ahh. Thanks for the reply. When I use my Apple stuff at home it isn't quite the same, I guess? =[
I often see products look worse in stores as they haven't really been configured well or people have played around with them. They certainly look better in advertisements (be they on TV or other form of media).
is this because you are buying products because of the feelings the advert gives you, or because you actually need them?
It would explain why you are walking away with buyers remorse..
It depends on the products. Usually tech devices like smartphones, laptops, and tablets don't look any better in store, sometimes worst. But something like a car always looks better inside the dealership showroom. And TVs always look smaller in the store.
I agree with TSE's post. Product placement and mood of atmosphere plays a part for many people.
You aren't trying to sell your devices at your home?
What do you mean?
The products look best in the store because they are being sold. In your home, you are keeping your devices, so less effort is required to make said products look good.
So you buy them?
Lighting is a big one, probably 80% of your answer.
Ownership anticipation fantasy.
Nothing beats the stuff in the store.
Time to check yourself into rehab!
TVs in particular have the brightest settings enabled. That coupled with the light generally makes for an impressive presentation, although not an accurate one.
Going to get the iPhone 7 and the next iPad mini.
This relates to the topic how?
But then in the store the stuff isn't mine.
They use LED bulbs in the store.
Nothing beats that
The products look amazing in the store.
Part of the science and art of marketing.
The stuff seems "better" in the store.