Can you remember waiting in anticipation for anything with as much fervor? The only thing I can equate this too is xmas when I was 8 years old.
🙂 Hey again Timothy...
You're correct about the devotion to Apple... it's a curiosity in itself... and has really taken a life of it's own in recent years...
Apple's always commanded some loyalty... years ago I was an Apple // follower as well... but I can't say Amiga or Atari ST users were much different at that time...
Things really took off though after Jobs returned and then there was the iMac... I really think that was the turning point for pre-Expo hype. Apple wow'd people with this truly "different" product.
Ever since, security has been tighter, and curiousity has been greater. Part of the appeal of Apple is that they do make "pretty" products... their industrial design has always been top notch - even way before the iMac. They really cared about image as well as overall "experience". This carried on into the Newton, as well as Mac OS X.
Also - Apple having 2 set times of the year where they have a large Expo provides the setting for major announcements... There is no other company, I think, that has such a following - but again - few other companies have expos dedicated to them.
If there were a Microsoft Expo each year, I'd guess it would get some hype... and some anticipation - but not nearly that much... over the years it might grow... but like I said, there isn't a company with a date that you can look forward to.
The other part of it all is that Apple is one of the few companies that is capable of delivering on hype - which makes it so exciting. They could make a product that is one of those "I want one... what is it?"
That being said, I really enjoy my Sony products and would buy Sony over other brands. I've got 3 Sony monitors, DVD Player, and an Aibo. (The Aibo, btw, was one of those amazing aweinspiring products.)
The correllary to this is also the products that you get and just feel like a kid again... Certain products I had a real fun time exploring and using... For me, this list includes:
Apple //gs
- an exciting system at the time - every little thing I could get it to do was exciting. It really had "soul"... it wasn't just a tool.
Newton
- Also felt like it had personality... I remember when I first got my Newton 2000. I had my Newton 2000 on backorder (this is when it first came out). I never had owned a Newton before... just read a whole lot about it, and played with a 130 at officemax. I was visiting NYC and went to the (only) Newton Store. They had just gotten a shipment of Newton 2000's in. Sitting in the store. I bought one on the spot. Taking it back to my friends apartment and turning it on for the first time was insanely fine.
Aibo
- Ah - I bought one of the 10,000 limited 2nd run of the original model (I had to be in a lottery for it). A bit of a splurge... but it really captured my attention - as I got older, technology really didn't excite me as much - as things became "usual" and things also became much more affordable. Anyway, this was my way of reliving that youthful feeling again... As a side note, I really think robot pets are going to be huge in the future
Mac OS X
- As strange as it is... Mac OS X really brought a lot back for me... it hasn't been since the Apple//gs that I check for new apps on such a frequent basis, just to test drive it. OS X is very nice.
arn