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Why do you think apple went with white bezels?

usagora said:
Ok, for some reason you're not getting it or don't WANT to get it, so this will be my final comment to you on this topic. The vast majority of the target market for this iMac DO NOT CARE THE BEZEL ISN'T BLACK. If you want black bezels, get a Mac Mini and choose whatever display you want or wait for a "pro" iMac. No one is being "forced" to do anything. I have no problem with you expressing your dislike for the bezels, but blowing it out of proportion and calling it a "major" mistake is frankly comical.

Achilles was killed by an arrow to his heel - thus the phrase. Sounds like a downfall to me!
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The issue isn’t that the bezel isn’t black. It’s that all the options are white-only. Yes this is a mistake despite your incorrect insistence. People who want a 24” iMac but not a white bezel are SOL.

You are mistaken with what one means when referring to something as an Achilles heel. It means weakness. Not downfall.
 
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iDave said:
I don't know why you care so much if you don't want this model anyway. Do you think your opinion is going to influence Apple's decisions about the larger model? I'm sure those decisions are already made. You're sharing your thoughts yet you said you have a ton of people "on ignore" so you don't care to hear their thoughts. Sounds like you have a vendetta against Apple.
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I’m sharing my opinion on an Apple product. This is an Apple forum. You don’t have to want something to share an opinion on it. I had several users on ignore because honestly they were just being rude and obnoxious. I have since removed everyone from my ignore list and will deal with them as best as possible. No I don’t think my opinions will influence Apple. That’s a pretty ridiculous question haha.
 
Okay, well, the thread subject is "Why do you think Apple went with white bezels?" not "Do you love or hate white bezels?" If you have no input in that regard, maybe it's the wrong thread for you. I have no need or want of an expensive MacBook Pro but I don't go to those forum threads and say they cost too much. But that's just me.
 
iDave said:
Okay, well, the thread subject is "Why do you think Apple went with white bezels?" not "Do you love or hate white bezels?" If you have no input in that regard, maybe it's the wrong thread for you. I have no need or want of an expensive MacBook Pro but I don't go to those forum threads and say they cost too much. But that's just me.
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My posts here are entirely in line with the OP and messages directly towards me.
 
iDave said:
The OP gave some actual reasons why he thought apple made the decision. Then you chimed in with the massive mistake comment.
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Mate this is a thread about the white bezels. You are being ridiculous right now.
 
blairh said:
Mate this is a thread about the white bezels. You are being ridiculous right now.
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You are being ridiculous.

If you really don't like the new consumer iMac lineup and you are waiting for their 30" iMac, then wait until they come out with one.

In the meantime if you really believe Apple made a huge mistake on a cosmetic item, get a job at Apple and design it the way it would tickle you....
 
4sallypat said:
You are being ridiculous.

If you really don't like the new consumer iMac lineup and you are waiting for their 30" iMac, then wait until they come out with one.

In the meantime if you really believe Apple made a huge mistake on a cosmetic item, get a job at Apple and design it the way it would tickle you....
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I am not being ridiculous. My opinion about the new iMac has nothing to do with what I’m planning on purchasing down the road. I am not in the market for this device. I’m just sharing my thoughts.
 
blairh said:
The issue isn’t that the bezel isn’t black. It’s that all the options are white-only. Yes this is a mistake despite your incorrect insistence. People who want a 24” iMac but not a white bezel are SOL.

You are mistaken with what one means when referring to something as an Achilles heel. It means weakness. Not downfall.
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So Apple is expected to have an alternate colour options for every product?

People who want the M1 Mac mini in space grey are SOL.

I want an iPhone 12 mini with a matte back, but I’m “forced” to buy a 12 Pro to get that.

It’s not a mistake. It’s a conscious decision by Apple. You’re not privy to all the research and targets Apple had in the development this product.

The white bezels just doesn’t match your aesthetic, which is fine. But it’s not a mistake.
 
satchmo said:
So Apple is expected to have an alternate colour options for every product?

People who want the M1 Mac mini in space grey are SOL.

I want an iPhone 12 mini with a matte back, but I’m “forced” to buy a 12 Pro to get that.

It’s not a mistake. It’s a conscious decision by Apple. You’re not privy to all the research and targets Apple had in the development this product.

The white bezels just doesn’t match your aesthetic, which is fine. But it’s not a mistake.
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Bezel matters a lot more than a color of an iPhone or Mac Mini. You look at the screen each time during use.
 
blairh said:
Bezel matters a lot more than a color of an iPhone or Mac Mini. You look at the screen each time during use.
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So then apply your 'logic' to bezels of an iPhone or iPad, or even MacBooks. They're all a 'mistake' because all the options are black only? No, it's because Apple deliberately chose that direction...same as the new iMac.

Like I said, it's simply your preference.
 
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satchmo said:
So then apply your 'logic' to bezels of an iPhone or iPad, or even MacBooks. They're all a 'mistake' because all the options are black only? No, it's because Apple deliberately chose that direction...same as the new iMac.

Like I said, it's simply your preference.
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iPhones and iPads essentially don't have bezels anymore. I would describe it more as a thin black border.

I don't think it's really a case of Apple choosing black bezels for the MacBook line. That's basically the default for most laptops. People (in general) prefer black bezels or at the very least a dark color for obvious reasons. It tends to fade away in the background and makes looking at your content easier. Especially videos and photos.

Apple chose a white bezel on the new iMac strictly for aesthetic reasons. And that's fine. But it's a polarizing choice IMO and I do think it makes complete sense to offer one model with non-white bezels.
 
I think it’s simple why they went with white or very light grey bezels. The contrast between the light coloured bezel and the muted colours is far less than black against muted colours, in terms of when you are focusing on the screen rather than the look of the computer. Also light toned bezels offer less contrast against background environment, your office or home or whatever. unless you’re using the computer in a distinctly darkened room, but then the bezels no matter what the colour would be washed out by the bright display screen.

Black gives you are hard definite border to whatever is on the display unless you’re viewing something very dark. A lighter toned bezel will tend to wash out towards the sides of your vision as you focus on a bright display.

I think the argument against the white bezels is mostly based on subjective viewpoint over the computer’s external design and aesthetics, whereas Apple’s decision to go with white bezels is based largely on functionality (enhancing the viewing experience) with aesthetic considerations being secondary.


If Apple had chosen to use the more vivid tones used on the back of the iMac then they might have retained the black bezels to reduce contrast in relation to viewing the display.

The point is to lessen distraction from the display.
 
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iDave said:
iMacs have had black bezels since 2007. Time to change it up a little. Looks great. And for product placement in movies and TV shows, a busy office with various colored iMacs on desks will be an attention getter. Apple is confident the look will be iconic so it doesn't need a logo on the front anymore. Lots of people are big on their "favorite color." So they'll jump on a purple Mac, a green Mac, etc. Boring silver and gray are so last-decade. :cool:
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I really do have to think back on how beige was the go-to for computers up to the turn of the century. And now, a black and silver color scheme is the de facto and has been for a decade and a half.... and now people are throwing a fit about a big change of forward/different thinking design, just as how mind-boggling it was to change from beige back then.

We'll all get over it, and in years will come to love it. I tend to find that for divisive products, it's either people love it at first then grow to hate it (2012 Mac Pro) or hate/mock it then love it (AirPods). Same thing with this Mac.
satchmo said:
I think people will be surprised how non-white it is in real life. But you can’t deny that it’s not black (which is the issue many have).
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It does say "light Grey," so I'm sure that the iMac will look better to many in person. Also, that chin might surprise people by how inconsequential it is. These product images are interestingly rendered...
thingstoponder said:
Because they look better with the colors.
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Yeah.... all the home-brew renderings I've seen with the colors and the black bezels look like just that -- home-brew renderings. Wow they look bad (no insult to the people that made them, it's just the nature of the color scheme) and

I'm so glad Apple went with white bezels. I imagine there will be a retroactive black/space grey addition added at WWDC or later this year. And it'll be like the iPhone 12 black aluminum, and everyone will shut up for once.
 
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I find it hard to take seriously an argument being sought which preconditions the issue by describing something as 'white' which is very distinctly not 'white'.
 
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When I look at the pictures online it appears to be about a 5% shade of gray, which isn’t much. I’ll be curious to see when mine arrives if it looks darker than the pictures; not that it really matters to me.
 
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iDave said:
When I look at the pictures online it appears to be about a 5% shade of gray, which isn’t much. I’ll be curious to see when mine arrives if it looks darker than the pictures; not that it really matters to me.
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yes, when we actually get one, we can make subjective ideas then.

tomorrow - pre-ordering starts @ 5am - whoa!
 
blairh said:
The issue isn’t that the bezel isn’t black. It’s that all the options are white-only. Yes this is a mistake despite your incorrect insistence. People who want a 24” iMac but not a white bezel are SOL.

You are mistaken with what one means when referring to something as an Achilles heel. It means weakness. Not downfall.
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You are not SOL. There will be a gazillion D-Brand Skin type things made and floating on amazon to place a gloss or matte black bezel on your new iMac for like $3 bucks.
 
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I think some are correct that the bezels are not actually white. They’re really light grey. They only look white in contrast to black as seen on the small pictures available so far.
 
Warped9 said:
I think some are correct that the bezels are not actually white. They’re really light grey. They only look white in contrast to black as seen on the small pictures available so far.
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They look very white in the product images and in the commercial.
 
Question on all our minds is will the Black Bezel or Die club vote in light grey bezels or not?
 
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