Why doesn't Apple do iMac adverts like they do for iPads and iPhones

[zombierunner]

Why doesn't Apple do iMac adverts like they do for iPads and iPhones. They have adverts for MacBook Pro so why not iMac ?

 

[Kadath]

Volume

 

[BigJohno]

They don't care unfortunately. I hate the stuff they are doing now for advertising. Remember the cool imac ads of the the early 2000's

 

[Hexley]

Volume

Consumers are more interested in buying mobile devices than desktops. This is an industry-wide trend.

When was the last time you saw a Mac mini or Mac Pro ad?

 

[TheLonelyIsland]

I think they should. In fact, they should make an ad for all of their Mac lineup. The new iMacs and Retina MBPs are unlike anything on the market, and they should put out at least one ad to sort of brag and rightfully so.

 

[brock2621]

They don't care unfortunately. I hate the stuff they are doing now for advertising. Remember the cool imac ads of the the early 2000's

Really? Granted the genius ads were missing the mark but Apple has always had lemons in advertising. I personally think the new iPad Mini ad is so simple, using zero spoken language, and perfectly conveys it's purpose: It's an iPad, does exactly everything a normal size ipad does, but smaller, showing the new design.

 

[biggd]

I think they should. In fact, they should make an ad for all of their Mac lineup. The new iMacs and Retina MBPs are unlike anything on the market, and they should put out at least one ad to sort of brag and rightfully so.

There are rMBP ad's

But yes, new iMac ads would be swell

 

[pubjoe]

They figured out a strategy in the early 2000s. Advertising sells the ipod - Selling the ipod sells the mac.

 

[Bowcaps]

Looking at their 3-4 week plus delivery timescales I don't think their supply is out weighing the demand yet, so why spend money on advertising when your sales are beating your ability to build and supply.

Sounds like good business sense to me - not to advertise that is.