Why doesn't apple reveil their next iphone now?

Discussion in 'iPhone' started by gta50419, May 17, 2012.

  1. gta50419 macrumors 6502

    Jun 11, 2010
    Then allow people to preorder it for 3-4 months, Then release to the public it in october...
    So many games, phones, & other technology companys do it al the time with great success :confused:
  2. GoCubsGo macrumors Nehalem


    Feb 19, 2005
  3. Kyotoma macrumors 68000


    Nov 11, 2010
    Carnegie and Ontario
    Because that would flatline all iPhone sales until the next one is released. That's one of the key reasons why they only have preorder periods for a week or so.
  4. ri0ku macrumors 6502a

    Mar 11, 2009
    People would stop buying the current iPhone and just wait it out.
  5. BaldiMac macrumors 604


    Jan 24, 2008
    And it would give their competitors 3-4 extra months to respond to the feature checklist.
  6. MacDawg macrumors Core


    Mar 20, 2004
    "Between the Hedges"
    That would really make absolutely no business sense whatsoever
  7. blairh macrumors 68040


    Dec 11, 2007
    And kill the sales of iPhone's from now until October? Come on now.
  8. DroidRules macrumors 65816

    Aug 10, 2010
    I LoL in your general direction!

    All the reasons above +1
  9. gta50419 thread starter macrumors 6502

    Jun 11, 2010
    Look at call of duty...They're doing pretty good with it.
    Soon as one is released they announce a new one a few months later And they are making bank.

    and people already know a new iphone coming out anyway. yahoo had it on their front page a few times
  10. ftaok macrumors 603


    Jan 23, 2002
    East Coast
    I would suspect the sales of software like CoD would peak in the first two weeks then drop very quickly. Assuming this is true, announcing the next version early does very little harm.

    Apple on the other hand sells iPhones at a very brisk pace throughout the year. Announcing early would devastate sales of the current iPhone. Not to mention the hurt it would put on the international sales in countries that just got the current rev.

    Could you imagine Apple announcing the iPhone5 right now, when some countries still haven't gotten the 4s yet?

  11. lsvtecjohn3 macrumors 6502a

    May 8, 2008
    Did you really compare the iPhone to call of duty???

    A $60 video game to a $199/$299/$399 phone. People will waste $60 and not think twice about it. People wont waste a few hundred.

    Also you only see a little trailer of the game six months out.
  12. danpass macrumors 68020


    Jun 27, 2009
    Miami, FL
    Your question makes no sense; they cannot again cover up what has not yet been released.

    hehehe ;)
  13. nfl46 macrumors 604

    Oct 5, 2008
    Lol, isn't this what other companies do and it backfires? Ex. Blackberry. Announce a product that doesn't even come out for MONTHS. Dumb marketing decision.
  14. MagicBoy macrumors 68040


    May 28, 2006
    Manchester, UK
    Examples please.

    It would be tantamount to financial suicide. Sales of the existing products virtually stop overnight, even if they discount them.
  15. blairh macrumors 68040


    Dec 11, 2007
    Apples and oranges. They know their customer base is going to purchase the next offering from the series. Unveiling the next iPhone now means they will lose out on many potential 3GS/4/4S sales.
  16. scaredpoet macrumors 604


    Apr 6, 2007
    that's not even close to being the same thing.

    Call of Duty is content. You might know full well that a new release is coming later, but it doesn't diminish what you're buying today. In fact, if you know that a sequel to a book, or a movie, or a video game is coming out soon that ties in to the release you have now, it would be seen as a good thing.

    That's not the case with tech goods like phones. The next release diminishes the value of the previous models.

    There's also a more direct reason: Apple might not have finalized the design of the next iPhone yet. in which case, there's nothing meaningful to announce beside what we already know (that a new iPhone is coming and they're working on it).
  17. Mac'nCheese macrumors 68040


    Feb 9, 2010
    That's like saying no one else is going to go see The Avengers this week cause the movie company said they are going to make The Avengers 2. People always buy games if they know the new one will be out someday, they want to play them both.
  18. ppilone macrumors 6502

    Jan 20, 2008
    It would also make this site a lot less interesting. And then we'd all have to go find other things to waste time on.
  19. xAnthony, May 17, 2012
    Last edited: May 17, 2012

    xAnthony macrumors 65816


    Mar 2, 2010
    It's simple... If Apple did this, people like you would not be able to make these useless threads like this and then the forum wouldn't be able to smile at your lack of knowledge in a business sense. Apple thinks of us before making decisions. :rolleyes:
  20. GaresTaylan macrumors 6502a

    Nov 11, 2009
    Maybe its just me, but I have always felt a lot more suspense with Apple products when I have no idea what it is that I'm really in suspense for... rather than something Ive seen pictures of, hands on, etc.
  21. SR45 macrumors 65832


    Aug 17, 2011
    Give it a break OP. You lost on this one. The many replies should have answered your question. They also make sense, which you should have known. No manufacture will give up $$ if they announced the newest future upgrade to an existing product and customers waiting it out and not buying now. Cutting ones throat is not a good idea in the business world. ;)
  22. JediZenMaster Suspended


    Mar 28, 2010
    Take a look at those other companies profits and take a look at apples
  23. lordofthereef macrumors G5


    Nov 29, 2011
    Boston, MA
    I wish I could take back having seen it myself. Not the worst of the Marvel series, but far, FAR from the best IMO.
  24. ChrisTX macrumors 68030


    Dec 30, 2009
    LOL call of duty sales are pennies compared to iPhone sales kid. Make no mistake about it, the iPhone is worth $200+ BILLION to Apple. Plus the other cell phones companies that do this which they had a fraction of the iPhone sales.

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