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Silly question.

Yes, it is.

Anyone that thinks Apple is stupid needs to enroll in a Business 101 class. They damn well know what they are doing.

Thanks to the poster with the link to the Osbourne history lesson. As an owner of one way back when, I remember this massive screw up that killed a company that may have gone way further.
 
That kind of hyping works ONCE per gadget, and it is always the first generation. After that it is a pretty stupid move for future upgrades.
 
Then allow people to preorder it for 3-4 months, Then release to the public it in october...
So many games, phones, & other technology companys do it al the time with great success :confused:


It is Steve Job's marketing tactics. Keep it secret and invite people come over and see it on launch date. They even pay for coming to see it. This has saved apple a lot of money on marketing and advertising.
 
And it would give their competitors 3-4 extra months to respond to the feature checklist.

Apple has been playing catch up for years with the iPhone. Adding tech and features other phones have had in many cases for years. When is the last time an iPhone came out with something revolutionary no other cell phone had? maybe 2007. The competition no longer looks to see what Apple is doing. Samsung is the leading mobile manufacturer on the planet, Apple looks to them.
 
Look at call of duty...They're doing pretty good with it.
Soon as one is released they announce a new one a few months later And they are making bank.

and people already know a new iphone coming out anyway. yahoo had it on their front page a few times
False analogy. People will still buy the current Call of Duty even if the next one is announced. That is not the case with the iPhone.
 
Apple has been playing catch up for years with the iPhone. Adding tech and features other phones have had in many cases for years. When is the last time an iPhone came out with something revolutionary no other cell phone had? maybe 2007. The competition no longer looks to see what Apple is doing. Samsung is the leading mobile manufacturer on the planet, Apple looks to them.

Um.... retina display? Siri? Facetime counts too since it was baked in (no need for 3rd party apps to video chat), the app store itself, iMessage (again, baked in), a slue of services now available because of iCloud- and more to come in that area.... How can you really say they haven't released anything new? Apple is rarely the first to introduce tech, but once they adapt something everyone follows suit. It's been that way for a long time, and not just with phones. I own plenty of non-Apple gadgets but I can't help but wonder how much crappier they might be without the competition Apple provides.

Samsung drops a brick every time Apple sneezes. And I'm sure vice versa, though Apple is just more secretive with new products.
 
Because Apple hasn't built up enough suspense with the new one yet. There is still a lot of mystery behind it. A worker hasn't "accidentally" left one at a California bar yet.


Time and rumors build up anticipation and suspense. Building up anticipation and suspense leads to desire. And the more desire it has, the less likely customers will see that there may be other phones better than it until its too late for them. Apple thrives on this.


Besides, announcing a phone now and making people wait several months before they can buy it also gives the competition time to make something for those people to buy instead. Waiting until the last minute keeps the competition in the dark as well.
 
Look at call of duty...They're doing pretty good with it.
Soon as one is released they announce a new one a few months later And they are making bank.

and people already know a new iphone coming out anyway. yahoo had it on their front page a few times

It's so funny when people ask a question, get told the correct answer and then argue. Why ask if you don't want to learn? When you come out with a product, you can choose when to announce it. Good luck.

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Apple has been playing catch up for years with the iPhone. Adding tech and features other phones have had in many cases for years. When is the last time an iPhone came out with something revolutionary no other cell phone had? maybe 2007. The competition no longer looks to see what Apple is doing. Samsung is the leading mobile manufacturer on the planet, Apple looks to them.

siri.
 
Sometimes when i hear people voice their opinions on things, it makes me really happy that they're not running any big companies.
 
Um.... retina display? Siri? Facetime counts too since it was baked in (no need for 3rd party apps to video chat), the app store itself, iMessage (again, baked in), a slue of services now available because of iCloud- and more to come in that area.... How can you really say they haven't released anything new? Apple is rarely the first to introduce tech, but once they adapt something everyone follows suit. It's been that way for a long time, and not just with phones. I own plenty of non-Apple gadgets but I can't help but wonder how much crappier they might be without the competition Apple provides.

Samsung drops a brick every time Apple sneezes. And I'm sure vice versa, though Apple is just more secretive with new products.

Retina display is just marketing hype LOL. Being the first to have a phone a certain PPI, big deal. Phones have been blowing the 4s display away in both size and resolution on a consistent basis and are now coming with 720p. The Android market came in the same time the app store did, iMessage is not revolutionary or new tech by any stretch of the imagination and Siri? My Android phones have had voice recognition personal assistant apps long before Siri...Where is 4G tech from Apple? Its only been around for what? A year? Like I said, Apple doesn't invent jack crap anymore. They just sit back and see what other release and then add it to the iPhone years later. Like Android's multitasking and notification bar just to name two.
 
It's as much to keep the competition in the dark to stop them rushing something out to combat the iPhone launch.

Plus they will be continually fine tuning aspects of the device before launch too I suspect.

Also keeps interest alive to nearly fever pitch as the release draws closer {whenever this is}
 
Then allow people to preorder it for 3-4 months, Then release to the public it in october...
So many games, phones, & other technology companys do it al the time with great success :confused:

Apple operate differently. Plus why would it matter- the phone would still be released at the same time.
 
Apple has been playing catch up for years with the iPhone. Adding tech and features other phones have had in many cases for years. When is the last time an iPhone came out with something revolutionary no other cell phone had? maybe 2007. The competition no longer looks to see what Apple is doing. Samsung is the leading mobile manufacturer on the planet, Apple looks to them.

^fail. Samsung has copied just about every phone feature from apple. They have done NOTHING revoluntionary. Not in 07, 08, 09, 10, etc. You can bet that after the next iPhone is released, Samsung ans every other company will have a phone that looks just like it.
 
Apple has been playing catch up for years with the iPhone. Adding tech and features other phones have had in many cases for years. When is the last time an iPhone came out with something revolutionary no other cell phone had? maybe 2007. The competition no longer looks to see what Apple is doing. Samsung is the leading mobile manufacturer on the planet, Apple looks to them.

Why does everything have to be revolutionary to count as new? Apple has come out with features that no other phone has every generation. Most recently the iPhone 4 with the retina display and the 4S with Siri and a CPU and GPU that was top of the line for almost 6 months.

Retina display is just marketing hype LOL. Being the first to have a phone a certain PPI, big deal. Phones have been blowing the 4s display away in both size and resolution on a consistent basis and are now coming with 720p. The Android market came in the same time the app store did, iMessage is not revolutionary or new tech by any stretch of the imagination and Siri? My Android phones have had voice recognition personal assistant apps long before Siri...Where is 4G tech from Apple? Its only been around for what? A year? Like I said, Apple doesn't invent jack crap anymore. They just sit back and see what other release and then add it to the iPhone years later. Like Android's multitasking and notification bar just to name two.

That's just willful ignorance and rewriting of history.
 
I don't think it's a silly question, Samsung have done it with the Galaxy S III, Vodafone etc. are all advertising the new Galaxy available for pre-order.

But it won't work for apple, the whole ecosystem thrives on the hype and frenzy the media creates around the launches, and it works..... they already do kinda pre-anounce it around June or even the September time. They live on a high demand, low volume model with little stock, so it creates a kind of demand bubble....

Clever really.
 
Retina display is just marketing hype LOL. Being the first to have a phone a certain PPI, big deal. Phones have been blowing the 4s display away in both size and resolution on a consistent basis and are now coming with 720p. The Android market came in the same time the app store did, iMessage is not revolutionary or new tech by any stretch of the imagination and Siri? My Android phones have had voice recognition personal assistant apps long before Siri...Where is 4G tech from Apple? Its only been around for what? A year? Like I said, Apple doesn't invent jack crap anymore. They just sit back and see what other release and then add it to the iPhone years later. Like Android's multitasking and notification bar just to name two.

First there are no displays that "blow away" iPhone's retina. And ur exactly right. Apple doesn't implement new technology just to say they have the newest, hottest thing. That's exactly what every other company does. And they do it because it's the only way they can compete. Sure, there were phones a year ago that we're LTE. But if u turned it on ur battery died. Apple implementing it now is called doing a it correctly, not being behind. You can bet that this next iPhone is going to shatter all sales records. And that's apples main concern.
 
Um.... retina display? Siri? Facetime counts too since it was baked in (no need for 3rd party apps to video chat), the app store itself, iMessage (again, baked in), a slue of services now available because of iCloud- and more to come in that area....

Aside from the retina display, all of that was available elsewhere beforehand. I wouldn't even call Siri an advancement. It doesn't work half the time (or perhaps less than half the time). FWIW Apple does basically pride themselves about playing catchup, but they word it differently. I think Jobs himself said that with many things they aren't the first, but that they feel they are the first to do it right. Most features Apple implements, even if they take some time to get around to it, are solid. Siri simply wasn't one of them IMO.

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First there are no displays that "blow away" iPhone's retina.

At this point this is going to largely be a matter of opinion. Even if we did increase the PPI and resolution I think the average person would be hard pressed to REALLY notice a difference anymore. I know I can't tell where pixels end unless I am looking at the screen from REALLY close. We will have differences in screen size, color saturation/reproduction, etc. but there is only so much we can actually discern with the unaided eye.
 
^fail. Samsung has copied just about every phone feature from apple. They have done NOTHING revoluntionary. Not in 07, 08, 09, 10, etc. You can bet that after the next iPhone is released, Samsung ans every other company will have a phone that looks just like it.

LOL. What Samsung (or ANY Android phone for that matter) looks like the iPhone? They are all bigger, thinner, lighter and they aren't designed like bricks with tiny screens. Pretty funny to think anyone is or will ever be rushing to copy that design.
 
LOL. What Samsung (or ANY Android phone for that matter) looks like the iPhone? They are all bigger, thinner, lighter and they aren't designed like bricks with tiny screens. Pretty funny to think anyone is or will ever be rushing to copy that design.

"copy that design" ?? Apple has the most beautiful design I've ever seen on a phone. A pure glass front and back phone... How could you not enjoy that? How does that plastic Android phone feel in your hand? Feels nice and cheap huh? I find it hilarious when you Android fans need to try and convince others that Android is a better phone. Does it help you sleep at night? Does it help justify your purchase? Or are you upset that your newly purchased phone is already out dated and will most likely never see an update in the phones lifetime? Something you would never need to worry about with an iPhone. Apple may like to "take it's time" with things, but they implement the features properly. Siri is still in beta and I'm sure with iOS 6 Siri will be the real deal.

Keep living under your rock, trying to convince yourself that you made the correct purchase. Apple's sales will continue to show you which phone is better. Records will shatter with the new iPhone 5. (or "the new iPhone")
 
All of you saying it makes no sense to make the next gen product known more than a week in advance because it would 'flatline' current/older iPhone sales are complete idiots. Look 2 threads down, there's a topic "49.99 iPhone 4 at BestBuy!!!!!!"

The 4S has been out for what, 8 months, and people are still buying the last gen phone...and, for a time, were still buying a 2 gen old phone in the 3GS. And I'm sure both models are very active in the secondary market. So to think consumers wouldn't buy the 'current' iPhone with a new one announced to release in 3-4 months is ignorant. Hell, I would be willing to bet many people bought the iP4 in the week or 2 between the announcement of the 4S and it's actual release. Some people are impatient, some people don't care about what's 'next' or having the latest/greatest...many reasons why the 'current' version would still be purchased.

Now, whoever mentioned something about the competitors...that has some merit. However, I'm sure with leaks and the sorts, there aren't many secrets out there between Samsung/Apple/whoever. I mean, how many here spout that Samsung copies Apple with products they release before the thing they purportedly copied? And if somehow there was some revolutionary new feature to be on the new phone, just say that, but not what it is specifically until closer to launch. That would keep the hype as well.
 
All of you saying it makes no sense to make the next gen product known more than a week in advance because it would 'flatline' current/older iPhone sales are complete idiots. Look 2 threads down, there's a topic "49.99 iPhone 4 at BestBuy!!!!!!"

The 4S has been out for what, 8 months, and people are still buying the last gen phone...and, for a time, were still buying a 2 gen old phone in the 3GS. And I'm sure both models are very active in the secondary market. So to think consumers wouldn't buy the 'current' iPhone with a new one announced to release in 3-4 months is ignorant. Hell, I would be willing to bet many people bought the iP4 in the week or 2 between the announcement of the 4S and it's actual release. Some people are impatient, some people don't care about what's 'next' or having the latest/greatest...many reasons why the 'current' version would still be purchased.

That may sound good to you in theory, but the effects of pre-releasing products is well documented. It even has a name. The Osborne Effect. (Flatline is, of course, hyperbole.)

Your example of the iPhone 4 ignores the reality of the numbers that we've seen. The iPhone 4 did see a significant dip before the release of the iPhone 4S when the media all but confirmed the fall release of the 4S. And we don't actually know how well the 4 is selling now. Apple has also positioned in a different market segment as a lower priced alternative to the top of the line 4S.
 
LOL. What Samsung (or ANY Android phone for that matter) looks like the iPhone? They are all bigger, thinner, lighter and they aren't designed like bricks with tiny screens. Pretty funny to think anyone is or will ever be rushing to copy that design.

Haha...u keep telling urself that. Remember, of it wasn't for iPhone u wouldn't even have ur cheap, plastic android device. Every one of those companies only wish they could copy apple and iPhone. But no matter how hard they try, they cant. Android blows! Period. Just a big fragmented, unperfected mess of an OS wrapped up in cheap plastic hardware. Reboot and enjoy ur purchase. I'll happily be a sheep.
 
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