It's kind of hard to "beat" someone to something when you don't know why that something is a requirement to compete with in the first place.
Apple was beaten to the punch on toasters by Sunbeam as well, a shame really.
Focus now means running a "me too" product every time a competitor makes one that has nothing to do with your product categories?
Frankly, I find the echo-type products to be a smart move from Amazon, essentially tying your house into the Amazon purchasing ecosystem. As someone who rarely buys things however I see it as nothing other than an extension of runaway consumerism.
I think your definition of the product is too narrow. The speaker device is just an implementation detail. The true product is the intelligent assistant. In that context, Apple was ahead of Amazon by years and squandered it. Notice that what really makes the Echo compelling is the open API. If Siri had been half as open as the Echo, we wouldn't be having this discussion. Even now Siri Kit still feels like and afterthought and doesn't really cut it compared to the Echo.
Compatibility with what?
I see the silly commercials and I'm thinking "Siri can't tell me what a whale sounds like or pause my music?"
EDIT: I'm conflating two silly commercials. One is for some Google device, the other is Alexa.
In my experience, no it can't. If I were to ask "Hey Siri, what does a whale sound like?" I'm certain I would get one of two answers:
1: Probably 6 times out of 10 it would probably say something like "Sorry, I didn't understand 'what does sound like'."
2: The rest of the time it would respond "I searched the web for "What does a whale sound like?"
Other interactions I typically have involve me screaming at the top of my lungs "Hey Siri" with no response. Then I give up by saying, at a normal volume, "Seriously, what the f***," to which it will finally respond "Sorry, I don't understand 'What the duck?"
I used to be on the Siri/Homekit bandwagon, but I've given up. I bought a Samsung SmartThings hub, and will buy either an Echo or a Google Home in the next few months (just relocated and bought a house, need to get some expenses under control first). The things you can do with those two products make Apple's offerings look like a joke. The ship has sailed, and Apple hasn't even made it down to the dock yet.
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