There has been a lot of mixed opinions on the iAd campaign that Apple announced today during the iPhone 4.0 event. Some bloggers and sites are expressing great concern and dismay over this campaign. And I would agree that a bit of trepidation is in order. I just finished watching video of the keynote, however, and I think we should all consider this: - Many many developers are having a hard time making money in the App store. Certainly, high profile apps can make a developer a boatload of money. But there's a ton of free and cheap apps out there where the developer would like to charge more but can't because of the incredible downward pressure for pricing in the app store. - To keep a viable platform, either devs have to charge more or they have to turn to advertising. Now we've seen a lot of poor advertising implementation, but Apple's trying to provide a unifying advertising platform that makes it easier for devs to keep apps free or very inexpensive while at the same time still make enough money to continue development and provide support. - And after watching the ad demos in the keynote video, I think Apple has "nailed it" (as Steve likes to put it). Those ads are incredible and are something that I would even consider clicking on in my favorite apps because I know it's helping the developer. And it doesn't APPEAR that the ads will be as intrusive as some bloggers and sites have made them out to be. - First of all, there's a single banner at the bottom of the screen that appears. This is not a whole lot different from other ads we've seen. However, when you click on the banner, the ad takes over the entire screen and provides some very cool interactivity. There are video clips, animations, games, and more that are all very well done and certainly good for someone who is interested in the product in the ad. And that's what it's all about, right? They know EVERYONE isn't going to click on their ads, but if the ads are interesting and engaging, the ones who ARE interested in those kinds of products would be more inclined to click on them. I can imagine devs even giving away free items this way as Steve demoed (like wallpaper screenshots, etc). - Now I would agree that I don't want to be FORCED to watch a full-screen ad if I don't want to. And from what Steve said, it appears that you either 1) don't have to click on the banner at all, or 2) you can press the X button to immediately close the ad at any time. If THAT continues to be the way it is implemented, I think this is a great thing and can only benefit the platform! What do you guys think?