This is not an anti-apple thread - I enjoy my iphone and pad. I would just like to have a calm discussion about apple's lack of customizability in their ios. Why is apple so opposed to simple things like changing the colors of menus, or changing the colors of your text messages, etc.? These things would not tax the chip inside (or am I wrong about that?). We have been seeing pretty much the same setup for a while. The colors are the same, the menus are the same. I'm just searching for the reason. Is it performance issues? ( I can't imagine that color changes would tax the processor). Are they just being stubborn and holding on to their "identity?" Do they not want to seem like a competitor? Do they not want to open that pandora's box? (If they start adding simple customizibality, then perhaps the users will demand more, which would eventually lead to performance issues)... What is it? This is almost 2013 and I think we deserve a little personality for our phones.