I will argue that it's not as big a deal to "launch" fast on a Mac. The reason is that you launch apps much less frequently. This is because Windows and Mac have different philosophies about how to handle an application that closes its last window.
On Windows, when you close the window, the application typically terminates. However on a Mac, closing a window and "quitting" the app are very different things.
For example let's say you do a lot of work in Excel. On Windows, when you close your spreadsheet, the Excel.exe process terminates. Then, if you want to open a new spreadsheet, Excel launches again. On Mac, if you close your spreadsheet, Excel keeps running unless you explicitly quit it. So when you go to open a new spreadsheet, it doesn't have to launch, it just draws a new window. Therefore in the course of a normal day of real work, you "launch" Excel many times on a Windows machine, but I only ever "launch" Excel once a week at most on my Mac (after a boot up).
When I am not using my MacBook Air, it goes to sleep. I very rarely shut down or boot up. And therefore I very rarely have to "launch" apps like Excel, and thus care very little about app launch speed, boot up speed, shut down speed, etc. What I DO care about are things like memory usage and power management, two areas where OSX blows Windows out of the water.