Why is the Apple Watch such a tough sell?

Discussion in 'Apple Watch' started by Macwick, Jul 20, 2015.

  1. Macwick macrumors regular

    Joined:
    Dec 9, 2008
    #1
    I've talked to a lot of Apple Watch skeptics who scoff when they see my Space Grey Sport. The conversation usually goes something like this:

    Me: What can your $400 watch do?

    Skeptic: Tell the time. What can your $400 watch do?

    Me:
    Tell the time.
    Track my activity/workouts.
    Display new text messages/emails.
    Warn me when it's about to rain (Dark Sky).
    Control the music throughout my house.
    Remind me of upcoming appointments.
    Provide turn-by-turn directions.
    Answer or place a phone call.
    Quick access to one-time passwords (for 2FA).
    And much more....

    Skeptic: But you have to charge it every day!

    That's it! That's the biggest knock against the Apple Watch.

    I just don't get why the bar is set so high, given that the existing technology is so limited AND has a similar (or higher) price tag.
     
  2. silverblack macrumors 68030

    silverblack

    Joined:
    Nov 27, 2007
    #2
    It is a tough sale because it is expensive. People can't shake off the fact that for the price of an Apple watch, they could have gotten an iPad, iPhone, or even a MacBook. These devices perform many more functions, and as a result, they can't justify in their minds to spend that much money on something that does a lot less.
     
  3. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #3
    They'll get over it. People also knocked the iPhone (and other smartphones) for requiring a nightly charge when a majority of them still had dumbphones with many days of battery life.
     
  4. kdarling macrumors demi-god

    kdarling

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    Location:
    Cabin by a lake
    #4
    I think you answered your own question.

    A lower price for the current limited technology, would change many minds :)
     
  5. Arran macrumors 68040

    Arran

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    Mar 7, 2008
    Location:
    Atlanta, USA
    #5
    I think that's half of it.

    The other half is that it doesn't entertain. Many seem to crave entertainment.
     
  6. Macwick thread starter macrumors regular

    Joined:
    Dec 9, 2008
    #6
    But I think that's a flawed comparison. It's a watch, don't compare it with an iPad. Compare it to an average $400 watch that can do one thing - tell time.

    For some reason we believe that it has to be a magical entertainment/communication/navigation/health tracking device to justify the price tag.
     
  7. mcdj macrumors 604

    mcdj

    Joined:
    Jul 10, 2007
    Location:
    NYC
    #7
    It's a tough sell because you shouldn't be selling it. Let Apple handle sales. Just enjoy your watch and don't bother being an ambassador.
     
  8. Totally, Jul 20, 2015
    Last edited: Jul 20, 2015

    Totally macrumors 6502a

    Totally

    Joined:
    Feb 22, 2012
    Location:
    West Coast = Best Coast
    #8
    Since you asked for it, I'll play. When you read this, keep in mind that there is a decent chance I enjoy my Apple products more than you do... I've been an iPhone jailbreaker since 2007. I'm not bitter about Apple products.

    You: What can Totally's $400 dumb watch do?

    Me (Totally): Tell the time AND the date;). What can your (Macwick) $400 smart watch do?

    You:
    Tell the time.
    Track my activity/workouts.
    Display new text messages/emails.
    Warn me when it's about to rain (Dark Sky).
    Control the music throughout my house.
    Remind me of upcoming appointments.
    Provide turn-by-turn directions.
    Answer or place a phone call.
    Quick access to one-time passwords (for 2FA).
    And much more....

    Me (Totally): Yes, great. My iPhone can do everything you put on that list on a nice big screen. And my $400 watch gets compliments based on it's fashionable style and I'm sure yours doesn't because it looks like every other apple watch out there worn by every other person that wants their technology on their wrist. I don't need to know who texted me so badly that I have to have it on my wrist. I can check my phone 5 minutes after the fact. I'll stick with my $400 nice looking watch that will last me years. And you can have your $400 watch that will be obsolete in 9 months.

    Point of my post? It's great that you like your Apple Watch. But. People have different styles. Stop trying to convince them that yours is the right one, it's not your place. You don't need to sell me on the Apple Watch. You can't. If I had to drop $1200 or any other amount of money on a watch today, would I buy a nice $1200 or any amount of money Apple Watch? Hell no. I'd buy the Versace I've been oogling online. That dumb watch will get me compliments for the next 10 years while it's alive and ticking and the smart Apple Watch will be dead in a Chinese tech recycling center.
     
  9. yaboyac29 macrumors 6502a

    Joined:
    Sep 24, 2014
    #9
    didn't know my watch is gonna stop working in 9 months. better go sell it.
     
  10. Totally macrumors 6502a

    Totally

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    Feb 22, 2012
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    West Coast = Best Coast
    #10
    If this is what you got from my post, you missed the whole point and I would suggest re-reading it.
     
  11. David58117 macrumors 65816

    Joined:
    Jan 24, 2013
    #11
    Its $400 for a watch that will be quickly outdated, and likely unusable within a few years.
     
  12. jasonklee macrumors 6502

    jasonklee

    Joined:
    Dec 7, 2007
    #12
    Exactly. I absolutely love bringing my Olivetti Lettera 32 typewriter to Starbucks and being the center of attention with all the noise I bang out with each strike. Notebook PCs make no sense. But even cheap notebooks can do everything an iPad can do and we all know how the iPad turned out.
     
  13. Taco1933 macrumors 6502

    Joined:
    Aug 14, 2014
    #13
    People don't wear watches for their function anymore. It's all about style. The apple watch has none of it.

    I like my apple watch, but I totally see why it's a tough sell.
     
  14. Newtons Apple macrumors Pentium

    Newtons Apple

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    Mar 12, 2014
    Location:
    Jacksonville, Florida
    #14
    Not much different that any other electronics or iPhones, after a few years they are put in a drawer or sold to a third world user!
     
  15. Taco1933 macrumors 6502

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    Aug 14, 2014
    #15
    But very different from any dumb watch.
     
  16. Newtons Apple macrumors Pentium

    Newtons Apple

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    Mar 12, 2014
    Location:
    Jacksonville, Florida
    #16
    I think the Apple Watch looks pretty nice. I am coming from a solid gold Rolex Yachtmaster which many here would think looks terrible. I like them both but giving to Rolex a little rest after 3 years.
     

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  17. aberrero macrumors 6502a

    Joined:
    Jan 12, 2010
    #17
    People are cheap and don't understand the value of technology. People aren't even willing to pay over $200 for a smartphone.
     
  18. dotnet macrumors 6502a

    dotnet

    Joined:
    Apr 10, 2015
    Location:
    Sydney, Australia
    #18
    Conventional watches are already outdated the day you buy them, and have been for decades. They simply go through the same fashion cycles as any other ornamental product – huge, tiny, over the top, understated, round, rectangular – there is nothing really original there, at least not in the Apple Watch price range (lest you bring up the HM6).

    As for the Apple Watch dropping dead in a few years, time will have to be the judge on that one.
     
  19. oneMadRssn macrumors 68040

    oneMadRssn

    Joined:
    Sep 8, 2011
    Location:
    Boston, MA
    #19
    This is my thinking:

    I stare at dual monitors at work, next to my iPhone on a cradle, and next to the Cisco LAN phone that also has a 6" screen. I use my iPad on the couch at home. I watch movies and shows, and play video games on my TV. I have my iPhone in my pocket or within reach 95% of the time, including next to my bed. I also read books on my Kindle near bed or at the beach when on vacation. There are also screens in my car, in the elevators at work, and at the train station. I am pretty much surrounded by screens all the time everywhere I go.

    Thus, the thought of adding ANOTHER screen to my life is not appealing. Indeed, the saturation of screens, I think, is a problem. I love technology, but I have begun to dread that blue-ish glow of screens.

    I love the iPad and iPhone because those devices converged different technologies into one device: where before I had a camera, a camcorder, a gameboy, an iPod, and a calculator, each with it's own screen, I now have all those things in one screen.

    The Apple Watch seems to be the antithesis of converging functions and simplifying things. It would add another screen to my life without obviating others. It is a spin-off of the iPhone, rather than a convergence into it.

    Thus, for me, more than price, the issue is being convinced that the benefits of the Apple Watch outweigh the negatives of adding yet another screen into my everyday life. If there was an Apple Bracelet, for example, that had the sensors and the haptic notifications but no screen, I would be more more inclined to buy it.
     
  20. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #20
    I beg to differ. Many texts/email simply need to be read or merely acknowledged with an okay. Previewing them on the Watch allows you determine the urgency of a message and whether or not to take your iPhone out of your pocket (rather than take it out ever single time just to read but not respond to it). This is most certainly simplifying things. Just as the iPad is far better at some key tasks than the iPhone, the Watch is far better at some key tasks than the iPhone.
     
  21. 3rdiguy macrumors 6502a

    3rdiguy

    Joined:
    Sep 17, 2012
    #21
    What's keeping me from buying it is the software. If it was there then I could more easily justify the price, for the Sport model. By the time the software is good I may just wait for the second version. I wouldn't but it right now tho
     
  22. doug in albq Suspended

    doug in albq

    Joined:
    Oct 12, 2007
    #22
    Honestly, for me it is because I do not want a powerful electronic device with multiple wireless radios strapped directly to my skin...I know, I am weird like that.
     
  23. papbot macrumors 6502

    Joined:
    May 19, 2015
    #23
    It's not a hard sell for anyone who has actually checked them out. I'm running into more and more people every day who have just gotten one or are planning to. A few are getting them after checking mine out. And as the article I linked to in a post below the satisfaction rate for the watch is higher than the phones and iPads.

    As for charging the watch every day or every two days with light usage, I can point to $50,000+ watches that have to be hand wound every day ( oh the horrors!). If it was such a hard sell why did Pebble appear, why did Motorola come out with one? Smart phones were a hard sell, supposedly, before the iPhone. Now you'd struggle to find someone who doesn't have one. These wrist devices will find their place soon enough. The Apple Watch may not be the one for everybody but one day it will be difficult to find those with a smart phone that don't have a wrist device.

    As for me I couldn't do without mine ( I could but I damn well don't want to)!
     
  24. papbot macrumors 6502

    Joined:
    May 19, 2015
    #24
    I think you've stated the exact purpose of the watch. And everyone I've spoken to that has gotten one says exactly what you've said. My wife uses hers at work all day long She's a case manager in a hospital and has to send and receive messages and quick updates to the other medical staff. The hospital is now dropping Blackberrys and going to iPhones for their managerial staff and her watch makes it extremely easy to communicate without pulling her phone out every time. Since the wifi system is throughout the building many times she doesn't even carry her phone.
     
  25. Mac2me, Jul 21, 2015
    Last edited: Jul 21, 2015

    Mac2me macrumors 6502a

    Joined:
    Jun 10, 2015
    #25
    I do message back and forth with my husband so it's convenient for that but I wouldn't say it's the exact purpose of the watch. I use mine primarily for so many other reasons. By giving it so much breath in purposes, it does have a wide appeal. Some people will say they are holding off for 3rd party apps. And maybe that's what they see theirs for, but honestly I don't have any 3rd party apps on my watch and so don't know or miss them at all.

    For my life, I'm very satisfied with the AW in general and haven't found the battery to be a big concern at all. Never been on Reserve either. As for the horrors of charging each night, OMG don't people brush their teeth at night and change underwear each day, I mean really. The battery issue is nothing but an AW hater's attempt to throw issues out there. Those heavy users may have a legit concern and need more battery life depending on what they do but as I think we can tell from people's experience here for the vast, vast majority of users battery use and recharging at night is not a problem.
     

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