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Maybe people are catching onto them and want something different than the usual from Apple.

Even though it's FineWoven 2.0 (I'm not saying that as a bad thing, just that it is)
I’ve been surprised at the number of people both online and in real life that have gone for the TechWoven cases after the fiasco of FineWoven. They do seem to be quite popular this time around. Every person I know who has bought a 17 Pro has opted for one this year.
 
But you said only black is available, which isn’t the case.only Brown and Blue have an ETA of 28th October–4th November; the rest are available for 1–3 day delivery.Obviously, some colors sold faster than expected and the first shipment ran out.
And you said ‘Apple’s website has all colors ready for delivery in 1–3 days as usual.’ which clearly isn’t true.
 
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I’ve been surprised at the number of people both online and in real life that have gone for the TechWoven cases after the fiasco of FineWoven. They do seem to be quite popular this time around. Every person I know who has bought a 17 Pro has opted for one this year.
I think this is it, really. People miss the leather cases so once they heard that Techwoven cases are at least not as terrible as Finewoven the cases became super popular.

FWIW I love mine.
 
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I think this is it, really. People miss the leather cases so once they heard that Techwoven cases are at least not as terrible as Finewoven the cases became super popular.

FWIW I love mine.
They feel much nicer than what I remember of FineWoven, and the colour choices are really good and offer some nice combos with the various Pro colours.
 
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I was able to get a blue Techwoven case in Hamburg City Center, Germany for an iPhone 17 Pro. The stock was not on display but display models were. I had to ask a staff member if the store had any in stock, which they did.

I canceled my US online order as they have an Oct 30 store delivery/pickup date.
 
And you said ‘Apple’s website has all colors ready for delivery in 1–3 days as usual.’ which clearly isn’t true.
They were in stock when I posted the comment. Stock changes. If you search around, you can still find them from other retailers in fact, I ordered a Sienna just today.
 
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