are you pushing for Skeuomorphism ?
I thought people hated that
I never stopped liking it. In fact, had my first 'smartphone' experience (I was using a Nokia 5185i into 2010, which had a flat, black and white UI until I got handed an iPhone 3GS after the boss got sick of the failing Nokia's battery causing many of his calls to me going missed or being cut off) been a flat UI I'd have been confirmed in my belief at the time that smartphones were the 'second coming of the Apple Newton' and stuck to my Nokia. But the thing was amazing. It went from being a lifeless black slab to a literal notepad, camera, radio (whatever internet radio app it had installed was awesome, it had a 'knob' to 'tune' stations, which were internet radio stations, showing as '80s Hits' or '70s Rock' in a 'display' and so on.), phone keypad, the works. It was fun to use, and I wanted to interact with it. I kept going to the App Store to see what aweseme apps were up next. that UI turned me into an Apple fan back then.
I have NEVER liked flat design. I grew up with CP/M, DeskMate, DOS, Windows 1.x, and Amiga WorkBench 1.x. I put up with it because nothing better could exist given the hardware at the time. Boy, was I glad when XP and Vista came out. Even more so when I got handed that 3GS and it made me crave smartphone life at the time.
Today? I just want to use it for a second and put it away because so-called 'modern' UI hurts my eyes similarly to how DeskMate in junior high did. Why revisit the '80s?!
I firmly believe nobody even knew what the word 'skeuomorphism' was until folks at WWDC 2013 made fun of it, and articles ran with it. I don't recall anyone complaning about Game Center's UX until AFTER iOS 7's launch event.
To call flat UI in 2025 'modern' would be akin to releasing 8-bit graphics in all AAA video games in 2025 'modern' and then calling 3D graphics in video games 'dated'. It makes no sense. Isn't progress supposed to be forward not backward? Flat design is so 1986.
I can somewhat forgive the younger folks who weren't there during the original flat design era in the '80s. I mean if their only experience with skeuomorphic UI was their grandma's ancient Windows Vista Netbook they were forced to use when visiting them, sure, you could somewhat forgive believing that UI was 'old' and 'outdated' if your only exposure to flat design was now, but for those of us old enough, we were there and it was NOT a fun time. The '80s were a horrid decade of bad fashion, the rise of consumerism (the song Material Girl by Madonna even), Reagonomics, the Chernobyl and Challenger disasters, carpeted bathrooms, sunk in bath tubs, corporate Memphis design (seen most prominently in Saved by the Bell despite being a '90s series), and the crude computing eras of DOS and CP/M. I cannot imagine for the life of me why anyone, especially those too young to have experienced it, crave the '80s as some sort of utopian period.
To bring up a common '80s trope, the whole flat design trend that began in 2012 with Microsoft (albeit failed) to now especially after Apple popularlized it, the era is what I term 'New Coke' but unlike then, Apple refused to care about the haters and considered them acceptable losses (any that jumped to Android) while Coca-Cola listened and killed the idea a couple or so years after.
I'd bet Jony Ive never had to use CP/M, DOS or DeskMate otherwise he would never have wanted to usher back that horrible period.