Because "iTouch" is an idiotic name that doesn't tell what the product is.
iPod touch tells you that it is an iPod and you can touch it.
iPod classic tells you it's the old style iPod.
iPod nano tells you it's small.
iPod shuffle tells you it plays randomly.
And this is the iTouch.
Tallest Skil is right. what if there was the itouch inano iclassic and, dare i say it, ishuffle! sounds gay. iPhone was like that because the i still gives it the ipod ability or reminder, but the main point is the phone part. cause ipod phone is gay and ia lie because the main part is the phone. But the important part is that ipod touch, itouch or watever u wanna call it is awesome and i cant wait for the 3rd gen to be announced in Sep.