I'm not bashing the phone. As things stand out the moment the 8 Plus is the most desirable phone to me out of the 3 new ones. I'm just confused over the naming of it. It's the same form factor as the 7 so why not call it the 7S and then come up with something new next year to be the iPhone 8. It's the first time they've ever broken with the S naming method and it's on a phone that is very very similar to the one that came before it, I'm just not sure I follow the logic.