Why it's named "Vision Pro" not "Vision"

[bobob]

I believe that "Vision Pro", the name of Apple's new product is it's complete name, rather than the "Pro" version of a "Vision" product line.

Humans are already equipped with natural vision through our eyes and optic nerves. "Vision Pro" is a tool to apply and amplify that natural vision to accomplish professional and recreational tasks.

Therefore, future potential products in this line could be named Vision Pro Max (never Vision Max), or Vision Pro Air (never Vision Air), or Vision Pro SE (never Vision SE).

Additionally, the name "Vision Pro" is more distinctive and more easily trademarked than the single common word "vision".

 

[velocityg4]

I just figure it’s to convince businesses that it is for professional usage. Because they know very few consumers will fork out $3500 for this. With most VR being used for gaming. They probably also want to distance it from being viewed as a toy.

 

[maflynn]

Because we know if they had the word "pro" to the product name it instantly makes it better and cooler

 

[h.gilbert]

Visions it what our eyes are, Vision Pro denoted the Pro features it gives to our eyes

 

[LiemTa]

Pro stands for profit

 

[KPOM]

We‘ll see. I doubt we will see a Vision Pro Pro, though. Max might imply a larger size, so I think Vision Pro Ultra is more likely.

 

[H_D]

Despite the presentation, which to my surprise was heavily skewed toward private, media-consuming usage and more or less mirrored iPhone/iPad-App-Ecosphere (instead of using the glasses to build VR/AR-Software, work in creator environments etc, I think there will be a simplified (and cheaper) version of this coming down the lane, basically the AirPods to the AirMax, which might drop the «Pro»-moniker. But then again, with Apple, you never know. That said, this kind of hardware WILL be interesting for pro-Work, but it might take years. From Logic Pro to Cinema4D or even moving a layout in Indesign or retouching stuff with your hands in PS/LR, this could bring processes that we have abstracted via employing a mouse/Wacom back to using hands, eyes and (virtual?) tools in a 3D environment. It would be massively fun to retouch images that are as big as you in 100% and repair stuff by wiping skin blemishes etc away or using brushes with, say, an Apple Pencil, in space. I think for this to happen Apple would basically have to buy Adobe as they never even really made good use of what the iPad would have to offer for designers and artists, but someone else might take that leap and... just imagine bending Bézier curves with you fingers, or having a virtual Fender Amp next to you while you play your real guitar into Logic/Mainstage, playing a virtual drum kit, writing on an old typewriter etc. I see endless possibilities that neither iPad nor iPhone ever offered for working as a creator here, especially once haptic feedback might in some kind of way be introduced. In the end, whenever Apple brings a technology into the mainstream, in a couple of years 3rd-party-Devs make good use of the platform. The iPhone 1 was, well, terrible, but thanks to countless cool apps, iP5 was already a stellar device. I expect much of the same from this – and the VP is already much more promising than the first iPhone or iPad were.

 

[bobob]

When Apple decided to name their new noise cancelling model of AirPods, they didn't call them ProPods, they retained the entire identifiable, trademarkable AirPods name and then added the model designation at the end: AirPods Pro.

This will be the same naming strategy Apple will follow with the Vision Pro (eg: Vision Pro SE, never Vision SE).

 

[Longplays]

Naming convention could have gone toward "Apple Vision" like "Apple TV" or "Apple Watch".

The 1st reply is the more salient. At the $3499 price point it may be relevant to "Pro" users. Later SKUs may be cheaper.

 

[bobob]

Naming convention could have gone toward "Apple Vision" like "Apple TV" or "Apple Watch".

That's a good point, that is another main branch of their naming strategy tree.

I'm guessing though that "Apple Vision" felt too close to suggesting it is Apple's Vision, not the user's own enhanced professional vision.

 

[James Godfrey]

I fully expect Vision Air to come next an even more lightweight but not as feature heavy device, made of cheaper materials, lower quality screen etc… you got to think of this in line with their mac line up as it is the future of computing.

 

[UltimateSyn]

This will be the same naming strategy Apple will follow with the Vision Pro (eg: Vision Pro SE, never Vision SE).

No, that’s ridiculous. They just started with the device at the top of the product line: Vision Pro. The consumer version will be Vision or Vision Air or Vision One, something like that.

Pro SE are completely contradictory suffixes, warring with each other in purpose. It makes no sense.

 

[huge_apple_fangirl]

On the website where they list their products in the top ribbon, it’s listed just as “vision”. So, no. If this succeeds, a cheaper Vision will come.

 

[Abazigal]

I believe that "Vision Pro", the name of Apple's new product is it's complete name, rather than the "Pro" version of a "Vision" product line.

Humans are already equipped with natural vision through our eyes and optic nerves. "Vision Pro" is a tool to apply and amplify that natural vision to accomplish professional and recreational tasks.

Therefore, future potential products in this line could be named Vision Pro Max (never Vision Max), or Vision Pro Air (never Vision Air), or Vision Pro SE (never Vision SE).

Additionally, the name "Vision Pro" is more distinctive and more easily trademarked than the single common word "vision".

I am leaning towards “Vision Ultra” over “Vision Pro Max”.

Instead of Vision Pro Air, maybe Vision Go to denote a more portable, less bulky offering?

Apple Vision would be the spectacles version. Their cheapest, most striped down offering.

 

[212rikanmofo]

Because with out the "Pro" in it's name then they wouldn't be able to justify it's ridiculous price tag.

 

[WebHead]

Apple's naming conventions have made no sense in recent years. Of course not only pro's use the iPhone Pro, and the AirPods Max should be Pro.

That said, Vision Pro will mainly have business/professional applications and consumers will be more interested in the inevitable Apple Glasses.

 

[JPack]

Because $3,500 already scares people.

Pro means there's a cheaper mass market device in the lineup. We know that's targeted for 2025.

 

[bobob]

On the website where they list their products in the top ribbon, it’s listed just as “vision”.

That is a good argument.

So, no. If this succeeds, a cheaper Vision will come.

My premise is only in regards to the naming protocol. I have no doubt a less expensive model will eventually be offered.

 

[bkkcanuck8]

Because $3,500 already scares people.

Pro means there's a cheaper mass market device in the lineup. We know that's targeted for 2025.

One company that may be worrying about the Apple headset more than any other is.... Varjo... (headset for enterprise is the XR-3 at 7,000EUR + subscription price).

 

[Lounge vibes 05]

MacBook Pro (January 2006) came out before MacBook (May 2006) and MacBook Air (January 2008).
I expect the same thing to happen with this. They called it “Pro” to send a message.
Apple isn't dumb, outside of the iPhone Their pro line of products are usually Some of their least popular.
The two most popular iPads of last year? The ninth generation and the iPad mini.
The most popular Mac? The MacBook Air.
They know exactly what they’re doing.

 

[Longplays]

MacBook Pro (January 2006) came out before MacBook (May 2006) and MacBook Air (January 2008).
I expect the same thing to happen with this. They called it “Pro” to send a message.
Apple isn't dumb, outside of the iPhone Their pro line of products are usually Some of their least popular.
The two most popular iPads of last year? The ninth generation and the iPad mini.
The most popular Mac? The MacBook Air.
They know exactly what they’re doing.

They're sell more than "Pro", "Max" & "Ultra" because they be cheap.

 

[bkkcanuck8]

MacBook Pro (January 2006) came out before MacBook (May 2006) and MacBook Air (January 2008).
I expect the same thing to happen with this. They called it “Pro” to send a message.
Apple isn't dumb, outside of the iPhone Their pro line of products are usually Some of their least popular.
The two most popular iPads of last year? The ninth generation and the iPad mini.
The most popular Mac? The MacBook Air.
They know exactly what they’re doing.

Though I would not consider the MacBook Pro to be the original device as it was more of a continuation of the PowerBook line which could no longer reasonably be called PowerBook since it was now powered by Intel and now Power Processors. It was just a decision of which device was moved first and which one next etc. I think it is more akin to a new device such as iPhone and iPad... but even then Apple chose to target the mass market first and then later the pro market... Apple decided this time to target the 'Pro' end of the line first as just making a lower end device with the number of compromises needed would not distinquish the product enough from existing vendors in that space... and would be received as ho hum... potentially dooming long term viability of the product acceptance.

 

[Lounge vibes 05]

They're sell more than "Pro", "Max" & "Ultra" because they be cheap.

Exactly, and the insanely high $3500 price tag with the pro name attached gives them plenty of leverage for an entire lineup in the future.
The Mac mini is $599.
The MacPro starts at $6999.
10 years from now I wouldn’t be surprised to see a large lineup of Apple Vision products ranging anywhere from $500-$5000.
Ones that are lightweight glasses with most of the virtual reality experiences stripped out, ones that are bigger goggles but mid range that are lighter and more portable than the pro but still can do most of its capabilities, and then the top-of-the-line best of the best pro.

 

[Longplays]

Exactly, and the insanely high $3500 price tag with the pro name attached gives them plenty of leverage for an entire lineup in the future.
The Mac mini is $599.
The MacPro starts at $6999.
10 years from now I wouldn’t be surprised to see a large lineup of Apple Vision products ranging anywhere from $500-$5000.
Ones that are lightweight glasses with most of the virtual reality experiences stripped out, ones that are bigger goggles but mid range that are lighter and more portable than the pro but still can do most of its capabilities, and then the top-of-the-line best of the best pro.

Hopefully this will help push Apple from $3 trillion market cap to $4 trillion or $5 trillion.

 

[jz0309]

For now, it’s a marketing name.
Time will tell how different products will be named, I have time to wait