You know what the opposite of "prose" is? It's "verse"! Now it all makes sense! They want to do the opposite of Meta's verse.
Or maybe there'll also be a Vision Poe TRY to complement the Vision Pro SE.
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Why it's named "Vision Pro" not "Vision"
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Or maybe there'll also be a Vision Poe TRY to complement the Vision Pro SE.
"Pro" nowadays often stands more for "prosumer" than for "professional" in the Apple world (Mac Pro being the one clear exception). In case of the Vision Pro, it's to make the price more palatable.
The price dictates what is "pro" and "prosumer".
Whether it is a tax write off or not also dictates if it is for work or non-work too.
I suspect the Pro and the 3.5k price tag is a way for Apple to signal to the market that this is revolutionary, generate buzz, and to gauge if the market is ready for this new device. It is really a brand new product category - once you get over the fact that this is a M2 chip computer with AR/VR built-in, as compared with a purely AR/VR headset. And the Pro allows Apple to introduce Apple Vision, non-Pro version later on, if the high end take up numbers hit their internal targets.
Apple had two choices - sell it at cost to build a market... or two sell it at the standard target margin of between 30 to 40%... The limitation on number of units sold is supply chain and manufacturing complications still needed to be worked out... so selling it at cost would provide no benefit... in fact... it would likely lead to a larger/longer order backlog... In both cases, the total number of sales in the first year would likely be the same.
Regardless of other guesses, the likely estimated cost to manufacture + other standard costs is likely closer to $2700 to $2800 based on the way Apple works.
Agree with this. Btw when apple switched from PowerPC to Intel, they named the MacBook Pro before renaming the entry MacBook.
I think we’ll get a Vision which plugs into your iPhone, the headset will just then be a monitor with all processing and battery in the phone. This will make it both cheaper and lighter, but it will have limited performance.
Vision Pro will remain the headset with processing built in.
Vision Pro will remain the headset with processing built in.
I doubt it, I think as the manufacturing process is worked out and the bleeding edge components in it become non-bleeding edge -- what is now being sold for $3,500 will be in something about $1,500 (maybe with slight changes)... and that will be where Apple leaves it for now... They will continue pushing the 'pro' slot using bleeding edge components... and will retain a $2,990 to $3,500 price tag... and when they are ready for their mobile 'glasses' (if they manage to get there)... that unit will fit in the slot beneath $1,500 but won't have isolated VR capability... (though it might be higher on revision 1).