Why no colored bumpers?

ItsJustafnPhone

macrumors 6502a
Jul 26, 2010
659
0
+1 its a sheer volume issue.

This is further supported by the fact that they even had to offer 3rd party cases

Some cases have 2-3 months of back order.. can you imagine if they only had the bumper
 

MCRunning

macrumors 6502
Sep 8, 2008
324
0
They were already having problems keeping up with demand, so now they are just focusing their production on black
 

saving107

macrumors 603
Oct 14, 2007
6,376
14
San Jose, Ca
I'm kind of bummed that I couldn't select a different color. I get it that people asked for a free bumper and Apple caved in, but I would have gladly paid for a bumper if it meant I got a choice in color.

(for some reason I wanted the neon green bumper)
 

anim8or

macrumors 65816
Aug 16, 2006
1,362
9
Scotland, UK
The bumpers are not great btw....

I was very keen on getting one, had planned on buying a coloured one but the free black one was to suffice in the mean time.

Then i received it!

RUBBISH.

Im glad it was free because i now dont feel like i have to use it to justify the cost.

It offers very little in the way of protection and just adds more bulk to the phone itself.

Now, as hypocritical as this next statement is, i always use a case so bulk is part of the deal but i am much happier with my leather proporta flip case than if i had only the bumper to use.

Basically all i am saying is don't get your hopes up about the bumper.
 

skunk

macrumors G4
Jun 29, 2002
11,749
4,991
Republic of Ukistan
I got bumpers in the colours I wanted very quickly from Apple Online. They have saved my phone on five different occasions now, dropping onto concrete from waist height.
 

ComputersaysNo

macrumors 6502
Apr 15, 2010
415
3
Amsterdam
By giving away only black ones, they are creating a demand for colored ones, so they can sell them and gain some money back.

Giving away colored ones would create customers demanding specific colors and the extra work involved with that.

Handing out colored bumpers in a random way, is making customers creative in trading/selling them and Apple would make no more money.
 

OllyW

Moderator
Staff member
Oct 11, 2005
17,088
6,455
The Black Country, England
I got bumpers in the colours I wanted very quickly from Apple Online.
That's because you ordered them before Jobs announced the free cases. Apple withdrew the sales of bumpers from the online store on the day of the announcement.

I've received my free black bumper and it seems ok. I don't see how they could ever justify charging £25 for it though. :eek:
 

Shasta McNasty

macrumors 6502a
Jan 5, 2010
672
6
Southern Cali
I love the look and feel of the bumpers and the protection they offer, but i must say they handicap you in ways that make you want to not use them at all. I have an ipod car charger that i usually connect my phone to and play music from. Guess what, not anymore with the bumper on! Also, headphones. If the jack isnt skinny as a rail, you cant use them or you got to "modify" the opening. As much as i like it, its not worth it which is why im getting a feather.
 

maflynn

Moderator
Staff member
May 3, 2009
66,699
33,587
Boston
Economies of scale and volume needed to satisfy the need to hand out free bumpers. Cost apple a lot less if they dedicate the complete manufacturing process to one color, and given that they're handing these out for free they want to cut down on the expense.

Then there's the obvious need to keep up with demand, so dedicating the manufacturing process to one color makes sense to churn these babies out in high volume
 

nyisles84

macrumors regular
Feb 4, 2008
182
10
I have a white bumper, with my free black one set to arrive tomorrow. I wonder what they did/ are doing with the pre-exsisting stock of colored bumpers? I feel like they could leave those in the stores and online for people to actually purchase. Give them options.
 

OllyW

Moderator
Staff member
Oct 11, 2005
17,088
6,455
The Black Country, England
I have a white bumper, with my free black one set to arrive tomorrow. I wonder what they did/ are doing with the pre-exsisting stock of colored bumpers? I feel like they could leave those in the stores and online for people to actually purchase. Give them options.
I think it was 2 weeks delivery on the coloured bumpers prior to the free bumper offer so I'd say they hadn't got any stock anyway.
 

Harpy007

macrumors regular
Dec 31, 2006
191
0
By giving away only black ones, they are creating a demand for colored ones, so they can sell them and gain some money back.
Exactly. At the end of September, the colored bumpers will be back in store and people wanting a different color than everyone else will definitely pay 30$.
 
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