You people are missing the big picture.
It's not going to just be "another point and shoot" on the market for people to choose from. When Apple releases something (like the iPad) it gets people wanting it JUST because it's Apple and a lot of people who would never have purchased one otherwise. There would be more software for it too.
That, right there is where you are wrong. If you think that is why Apple is one of the biggest companies in the world, you really should just stick to taking photos.