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kat.hayes

macrumors 65816
Original poster
Oct 10, 2011
1,404
48
Why is there not a 128GB option for the new X? Guessing it is to force users to spend more to go for the 256GB option? What is the Apple reason for not offering a 128GB option?
 

thecore762

macrumors 6502
Sep 20, 2014
356
203
Well the resale value for the 7+ 128GB will stay up since they aren't releasing a 128GB model this year. Gonna hold on to my 7+ another year until Apple gets their act together with Face ID...too many steps to unlock a phone coming from touch id...
 

JohnnyGo

macrumors 6502a
Sep 9, 2009
955
619
Why is there not a 128GB option for the new X? Guessing it is to force users to spend more to go for the 256GB option? What is the Apple reason for not offering a 128GB option?

Same reason why they removed the Red edition iPhone: to lower the number of SKUs and better manage inventory. The new iPhone 8 only has 3 colors (vs 4 for iPhone 7) and the iPhone X has only 2 color options.
 

the8thark

macrumors 601
Apr 18, 2011
4,628
1,735
Same reason why they removed the Red edition iPhone: to lower the number of SKUs and better manage inventory.
That's not true. There is zero evidence of a better managed iPhone product line up here. We have currently 8 iPhone models on sale which encompase a crazy large number of SKUs. Removing 2-3 of them is not dealing wth the issue.

This is the solution as said by Steve Jobs in 1997.

 

Techman82

macrumors regular
Apr 4, 2016
211
104
It's all clever on apples part, last year most went for the 128gb and have got used to having plenty storage, now this year a 64gb would seem a down grade so the next option is 256gb, which is no longer a 100 upgrade, I'm afraid apple has us all be the balls and we didn't or don't even know it
 
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iScone

macrumors 6502
Sep 15, 2014
491
675
Melbourne, Australia
It's Apple's form of gentrification, make the poor get the low end model, and make the well off get the highest end model. No in betweens.

If you think somebody who drops a grand is 'poor', I don't know what world you're living in.

I have a 128GB 7 at the moment and looked to see how much space I have left before the keynote. I have about half. I could have gotten away with a 64GB all year. So I'll be purchasing a base level X.
 

cynics

macrumors G4
Jan 8, 2012
11,959
2,154
Complex and clever sales techniques to increase profit.

By staggering storage amounts and increasing them it makes it difficult to drop back to the lower tier model when upgrading. Using myself as an example when I bought my 6S the options were 16, 64 and 128. I got the 64gb. When the 7 came out the options were 32, 128 and 256. IF I would have upgraded I would have had to half my storage or stay in the second tier option. So assuming I got the 7 at 128gb I would have that option again, half it or pay more.....
[doublepost=1505278164][/doublepost]
It's all clever on apples part, last year most went for the 128gb and have got used to having plenty storage, now this year a 64gb would seem a down grade so the next option is 256gb, which is no longer a 100 upgrade, I'm afraid apple has us all be the balls and we didn't or don't even know it

Beat me too it. Lol
 

iScone

macrumors 6502
Sep 15, 2014
491
675
Melbourne, Australia
Does anyone with a 128gb phone use all that space? 64gb isn't a downgrade when you're getting the flagship phone. It's the sensible option if you don't need more than that.
 

Techman82

macrumors regular
Apr 4, 2016
211
104
Complex and clever sales techniques to increase profit.

By staggering storage amounts and increasing them it makes it difficult to drop back to the lower tier model when upgrading. Using myself as an example when I bought my 6S the options were 16, 64 and 128. I got the 64gb. When the 7 came out the options were 32, 128 and 256. IF I would have upgraded I would have had to half my storage or stay in the second tier option. So assuming I got the 7 at 128gb I would have that option again, half it or pay more.....
[doublepost=1505278164][/doublepost]

Beat me too it. Lol
It's true though, strategy over a couple of years, it's like they stuck the knife in last year and gave it a right good twist this year and said, here have that suckers.
 

cynics

macrumors G4
Jan 8, 2012
11,959
2,154
Does anyone with a 128gb phone use all that space? 64gb isn't a downgrade when you're getting the flagship phone. It's the sensible option if you don't need more than that.

You live within your means. I have 64gb with space to spare, I would be the same way with 128gb. Difference would be with 128gb I would probably have more than 64gb used.

The game changer for me will be 4k at 60fps. I currently use 1080 @ 60fps because I prefer the higher frame rate over the resolution. Now I don't have an excuse to use 1080 anymore.

However I use iCloud Photo Library with my devices set to optimized space (except for Mac) so I could just do 64gb and upgrade the back end (iCloud) as needed. I would need to do that anyway regardless of the iPhone storage size I got.
 

oops1975

macrumors 6502a
Jun 22, 2010
798
1,287
Frisco, TX
I have had every iPhone and the highest end model. But I still think 128 should have been an option. 64 is pathetic. and 256 is unnecessary. I will still end up getting X but would have liked 128 at 999 or 1049
 
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Starfyre

macrumors 68030
Nov 7, 2010
2,905
1,136
I have had every iPhone and the highest end model. But I still think 128 should have been an option. 64 is pathetic. and 256 is unnecessary. I will still end up getting X but would have liked 128 at 999 or 1049
I disagree on the 256 is unnecessary. Problem is with 4K video, high quality cameras, and AR apps that are going to eat up space like how a hungry lumberman eats fluffy-soft pancakes.
 

44267547

Cancelled
Jul 12, 2016
37,642
42,491
I have had every iPhone and the highest end model. But I still think 128 should have been an option. 64 is pathetic. and 256 is unnecessary. I will still end up getting X but would have liked 128 at 999 or 1049

Memory storage on an iPhone is completely user dependent. I don't think there's a one size that fits all. Even if 64 GB of memory is An entry level storage, that may be more than enough for some who want to upgrade. But not everybody needs 128 GB of storage as well. I can easily survive and 32 GB of storage, but that's enough for my needs.
 
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