Why not a 128GB option?

Discussion in 'iPhone' started by kat.hayes, Sep 12, 2017.

  1. kat.hayes macrumors 65816

    Joined:
    Oct 10, 2011
    #1
    Why is there not a 128GB option for the new X? Guessing it is to force users to spend more to go for the 256GB option? What is the Apple reason for not offering a 128GB option?
     
  2. BasicGreatGuy Contributor

    BasicGreatGuy

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    In the middle of several books.
    #2
    I am guessing better profit bargain (as to per unit cost) for Apple.
     
  3. AllergyDoc macrumors 65816

    AllergyDoc

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    Utah, USA
    #3
    No doubt.
     
  4. Ironman1964 macrumors regular

    Ironman1964

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    Sep 13, 2014
    #4
    That.bums me out too. 64 is not enough but don't really need 256 either. Have the 128 7+ and it is perfect
     
  5. thecore762 macrumors 6502

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    Sep 20, 2014
    #6
    Well the resale value for the 7+ 128GB will stay up since they aren't releasing a 128GB model this year. Gonna hold on to my 7+ another year until Apple gets their act together with Face ID...too many steps to unlock a phone coming from touch id...
     
  6. JohnnyGo macrumors 6502a

    Joined:
    Sep 9, 2009
    #7
    Same reason why they removed the Red edition iPhone: to lower the number of SKUs and better manage inventory. The new iPhone 8 only has 3 colors (vs 4 for iPhone 7) and the iPhone X has only 2 color options.
     
  7. the8thark macrumors 68040

    the8thark

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    Apr 18, 2011
    #8
    That's not true. There is zero evidence of a better managed iPhone product line up here. We have currently 8 iPhone models on sale which encompase a crazy large number of SKUs. Removing 2-3 of them is not dealing wth the issue.

    This is the solution as said by Steve Jobs in 1997.

     
  8. oops1975 macrumors 6502

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    Frisco, TX
    #9
  9. jrcsh6 macrumors 6502

    jrcsh6

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  10. Starfyre macrumors 68030

    Starfyre

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    Nov 7, 2010
    #11
    It's Apple's form of gentrification, make the poor get the low end model, and make the well off get the highest end model. No in betweens.
     
  11. HarryWild macrumors 65816

    HarryWild

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    Oct 27, 2012
    #12
    People who use the iPhone for HD video recording and for watching 4K movies downloads.
     
  12. Geert76 macrumors 68000

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    the Netherlands
    #13
    very simple answer: to pile up Apple's $ 200.000.000.000 (in reserve)
     
  13. Techman82 macrumors regular

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    Apr 4, 2016
    #14
    It's all clever on apples part, last year most went for the 128gb and have got used to having plenty storage, now this year a 64gb would seem a down grade so the next option is 256gb, which is no longer a 100 upgrade, I'm afraid apple has us all be the balls and we didn't or don't even know it
     
  14. iScone macrumors 6502

    iScone

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    Sep 15, 2014
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    Melbourne, Australia
    #15
    If you think somebody who drops a grand is 'poor', I don't know what world you're living in.

    I have a 128GB 7 at the moment and looked to see how much space I have left before the keynote. I have about half. I could have gotten away with a 64GB all year. So I'll be purchasing a base level X.
     
  15. cynics macrumors G4

    Joined:
    Jan 8, 2012
    #16
    Complex and clever sales techniques to increase profit.

    By staggering storage amounts and increasing them it makes it difficult to drop back to the lower tier model when upgrading. Using myself as an example when I bought my 6S the options were 16, 64 and 128. I got the 64gb. When the 7 came out the options were 32, 128 and 256. IF I would have upgraded I would have had to half my storage or stay in the second tier option. So assuming I got the 7 at 128gb I would have that option again, half it or pay more.....
    --- Post Merged, Sep 12, 2017 ---
    Beat me too it. Lol
     
  16. iScone macrumors 6502

    iScone

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    Sep 15, 2014
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    Melbourne, Australia
    #17
    Does anyone with a 128gb phone use all that space? 64gb isn't a downgrade when you're getting the flagship phone. It's the sensible option if you don't need more than that.
     
  17. kmj2318 macrumors 68000

    kmj2318

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    Aug 22, 2007
    Location:
    Naples, FL
    #18
    To make anyone who used to have a 128 pay an extra $150 instead of an extra $100. More profit.
     
  18. Techman82 macrumors regular

    Joined:
    Apr 4, 2016
    #19
    It's true though, strategy over a couple of years, it's like they stuck the knife in last year and gave it a right good twist this year and said, here have that suckers.
     
  19. Starfyre macrumors 68030

    Starfyre

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    #20
  20. the8thark macrumors 68040

    the8thark

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    Apr 18, 2011
    #21
  21. cynics macrumors G4

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    Jan 8, 2012
    #22
    You live within your means. I have 64gb with space to spare, I would be the same way with 128gb. Difference would be with 128gb I would probably have more than 64gb used.

    The game changer for me will be 4k at 60fps. I currently use 1080 @ 60fps because I prefer the higher frame rate over the resolution. Now I don't have an excuse to use 1080 anymore.

    However I use iCloud Photo Library with my devices set to optimized space (except for Mac) so I could just do 64gb and upgrade the back end (iCloud) as needed. I would need to do that anyway regardless of the iPhone storage size I got.
     
  22. oops1975 macrumors 6502

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    Jun 22, 2010
    Location:
    Frisco, TX
    #23
    I have had every iPhone and the highest end model. But I still think 128 should have been an option. 64 is pathetic. and 256 is unnecessary. I will still end up getting X but would have liked 128 at 999 or 1049
     
  23. Starfyre macrumors 68030

    Starfyre

    Joined:
    Nov 7, 2010
    #24
    I disagree on the 256 is unnecessary. Problem is with 4K video, high quality cameras, and AR apps that are going to eat up space like how a hungry lumberman eats fluffy-soft pancakes.
     
  24. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #25
    Memory storage on an iPhone is completely user dependent. I don't think there's a one size that fits all. Even if 64 GB of memory is An entry level storage, that may be more than enough for some who want to upgrade. But not everybody needs 128 GB of storage as well. I can easily survive and 32 GB of storage, but that's enough for my needs.
     

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