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Why not limit 32GB to a single color?

B

bniu

macrumors 65816
Original poster
Mar 21, 2010
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I remember back in the 2nd/3rd gen iPod nano days, Apple would purposely limit the entry level config to a single color configuration in an effort to encourage folks to buy up to the next tier.

I'm wondering, why doesn't Apple say try to limit all 32GB models to a single silver/white color and make all colors availble at 128GB+? Wouldn't that simplify inventory a lot and also make a good up sell opportunity for those who like colors?
 
Cause they are trying to compete with companies like Samsung and won't get the job done if they do something that stupid!! Like me I only need a 32gb and if they didn't have the color I wanted which was the matte black I wouldn't of bought an iPhone I would've bought a different device. They are obviously trying to compete or they wouldn't of made base storage 32. They would've stayed with the 16.
 
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bniu said:
I remember back in the 2nd/3rd gen iPod nano days, Apple would purposely limit the entry level config to a single color configuration in an effort to encourage folks to buy up to the next tier.

I'm wondering, why doesn't Apple say try to limit all 32GB models to a single silver/white color and make all colors availble at 128GB+? Wouldn't that simplify inventory a lot and also make a good up sell opportunity for those who like colors?
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So that we would have even more posts complaining about Apple trying to rip off customers?
 
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And comparing the storage to the iPod and iPhone is not revelant, being the iPhone is Apple's main source of revenue.
 
bniu said:
I remember back in the 2nd/3rd gen iPod nano days, Apple would purposely limit the entry level config to a single color configuration in an effort to encourage folks to buy up to the next tier.

I'm wondering, why doesn't Apple say try to limit all 32GB models to a single silver/white color and make all colors availble at 128GB+? Wouldn't that simplify inventory a lot and also make a good up sell opportunity for those who like colors?
Click to expand...
Apple did limit 32GB to G, RG, S and MB.
 
actually apple did almost what OP suggested. Apple only offers Jet Black color in 128GB or more config.

I only need 32GB but it doesn't have Jet Black.
 
He, he, somehow I think that Apple knows what generates the most revenue. They probably have a team of 1000 marketing people making these decisions.
 
The 32GB is now the base model and will be the biggest selling model just like the 16GB was. So they need to have it available in all the colours.
 
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Because the iphone is already too expensive as it is. If they offer white only in the cheapest variant, people are forced to pay more for a black one. That further reduces competitivness.
 
I can see no purpose, reason, logic or benefit to doing that for either Apple of us as consumers.
The decision to make the Jet Black 128 and 256GB only has obvious understandable reasons.
 
Shanghaichica said:
The 32GB is now the base model and will be the biggest selling model just like the 16GB was. So they need to have it available in all the colours.
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16gb was always the best seller, but I now think the 128 might outsell the 32. Especially with the plus
 
Re OP's "simplifying inventory" point - there's a false assumption that fewer SKUs is somehow desired or cost-saving for Apple.

It's clear that in the Cook era Apple has no problem with having a huge number of SKUs. Just in the US there's two sizes, four carriers, three capacities, five colours. 2×4×3×5=120! (Minus no 32GB Jet Blacks and it's still over 100). Crazy in my mind but obviously Apple can manage that without a sweat. :eek:
 
Like any other company, they have to walk a line between giving adequate incentive to buy more expensive models but not alienating people who have no intention of going beyond the entry level.
 
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I own a 16GB iPhone 6s rose gold. I moved from Galaxy Note 3 to this because of this colorm. Most of my data is cloud based so even 8GB would have been fine for me.
 
Brookzy said:
Re OP's "simplifying inventory" point - there's a false assumption that fewer SKUs is somehow desired or cost-saving for Apple.

It's clear that in the Cook era Apple has no problem with having a huge number of SKUs. Just in the US there's two sizes, four carriers, three capacities, five colours. 2×4×3×5=120! (Minus no 32GB Jet Blacks and it's still over 100). Crazy in my mind but obviously Apple can manage that without a sweat. :eek:
Click to expand...
I would count the SE too. That is still a very popular phone.
 
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Having less SKUs can be beneficial from a marketing perspective, but the scale at which Apple sell things mean they're miles off having an impact on the supply chain management of these SKUs. Businesses often have thousands of SKUs being manufactured at any time. Apple are prett simple compared to most businesses.
 
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