Why not limit 32GB to a single color?

Discussion in 'iPhone' started by bniu, Oct 8, 2016.

  1. bniu macrumors 6502a

    Joined:
    Mar 21, 2010
    #1
    I remember back in the 2nd/3rd gen iPod nano days, Apple would purposely limit the entry level config to a single color configuration in an effort to encourage folks to buy up to the next tier.

    I'm wondering, why doesn't Apple say try to limit all 32GB models to a single silver/white color and make all colors availble at 128GB+? Wouldn't that simplify inventory a lot and also make a good up sell opportunity for those who like colors?
     
  2. Rackness01 macrumors member

    Joined:
    Sep 23, 2015
    #2
    By that thought process let make colors only available on the 256GB models because you know f*** those low memory needing peons.
     
  3. Abazigal macrumors 604

    Abazigal

    Joined:
    Jul 18, 2011
    Location:
    Singapore
    #3
    By that logic, why even offer a 32 gb model at all, if you are blatantly trying to get people to shell out more for a 128 or 256 gb model?
     
  4. Brandonjr36 macrumors 6502a

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    Sep 12, 2016
    Location:
    Joplin
    #4
    Cause they are trying to compete with companies like Samsung and won't get the job done if they do something that stupid!! Like me I only need a 32gb and if they didn't have the color I wanted which was the matte black I wouldn't of bought an iPhone I would've bought a different device. They are obviously trying to compete or they wouldn't of made base storage 32. They would've stayed with the 16.
     
  5. C DM macrumors Westmere

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    Oct 17, 2011
    #5
    So that we would have even more posts complaining about Apple trying to rip off customers?
     
  6. Relentless Power macrumors P6

    Relentless Power

    Joined:
    Jul 12, 2016
    #6
    And comparing the storage to the iPod and iPhone is not revelant, being the iPhone is Apple's main source of revenue.
     
  7. JulesJam Suspended

    JulesJam

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    Sep 20, 2014
    #7
    Apple did limit 32GB to G, RG, S and MB.
     
  8. normanfox macrumors 6502a

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    Feb 9, 2014
    #8
    actually apple did almost what OP suggested. Apple only offers Jet Black color in 128GB or more config.

    I only need 32GB but it doesn't have Jet Black.
     
  9. Givmeabrek macrumors 68040

    Givmeabrek

    Joined:
    Apr 20, 2009
    Location:
    NY
    #9
    He, he, somehow I think that Apple knows what generates the most revenue. They probably have a team of 1000 marketing people making these decisions.
     
  10. Shanghaichica macrumors 603

    Shanghaichica

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    Apr 8, 2013
    Location:
    UK
    #10
    The 32GB is now the base model and will be the biggest selling model just like the 16GB was. So they need to have it available in all the colours.
     
  11. Shirasaki macrumors 603

    Shirasaki

    Joined:
    May 16, 2015
    #11
    Being potentially user hostile is not a good idea, bro.
     
  12. NorthSeaBeach macrumors regular

    Joined:
    Oct 29, 2014
    Location:
    The Hague
    #12
    Because the iphone is already too expensive as it is. If they offer white only in the cheapest variant, people are forced to pay more for a black one. That further reduces competitivness.
     
  13. andyp350 macrumors 6502a

    Joined:
    Aug 14, 2011
    #13
    I can see no purpose, reason, logic or benefit to doing that for either Apple of us as consumers.
    The decision to make the Jet Black 128 and 256GB only has obvious understandable reasons.
     
  14. Newjackboy macrumors 6502

    Joined:
    Aug 6, 2012
    #14
    16gb was always the best seller, but I now think the 128 might outsell the 32. Especially with the plus
     
  15. sunking101 macrumors 603

    sunking101

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    Sep 19, 2013
    #15
    I always choose the silver/white model so that would be fine with me...
     
  16. Brookzy macrumors 601

    Brookzy

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    May 30, 2010
    Location:
    UK
    #16
    Re OP's "simplifying inventory" point - there's a false assumption that fewer SKUs is somehow desired or cost-saving for Apple.

    It's clear that in the Cook era Apple has no problem with having a huge number of SKUs. Just in the US there's two sizes, four carriers, three capacities, five colours. 2×4×3×5=120! (Minus no 32GB Jet Blacks and it's still over 100). Crazy in my mind but obviously Apple can manage that without a sweat. :eek:
     
  17. joeblow7777 macrumors 601

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    Sep 7, 2010
    #17
    Like any other company, they have to walk a line between giving adequate incentive to buy more expensive models but not alienating people who have no intention of going beyond the entry level.
     
  18. laudern macrumors 6502a

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    Jan 5, 2011
    #18
    What are those reasons??
     
  19. kamalds macrumors regular

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    Dec 16, 2010
    #19
    I own a 16GB iPhone 6s rose gold. I moved from Galaxy Note 3 to this because of this colorm. Most of my data is cloud based so even 8GB would have been fine for me.
     
  20. JulesJam Suspended

    JulesJam

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    Sep 20, 2014
    #20
    To focus the manufacturing resources on the higher margin models for the highest demand colors.
     
  21. Thor_1 macrumors 6502a

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    Sep 18, 2016
    Location:
    Texas
    #21
    I would count the SE too. That is still a very popular phone.
     
  22. 12vElectronics macrumors 68040

    12vElectronics

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    Jul 19, 2013
    Location:
    California
    #22
    More choices= higher chance to get the sale. Apple wants everyone's money!
     
  23. KrisLord macrumors 65816

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    Sep 12, 2008
    Location:
    Northumberland, UK
    #23
    Having less SKUs can be beneficial from a marketing perspective, but the scale at which Apple sell things mean they're miles off having an impact on the supply chain management of these SKUs. Businesses often have thousands of SKUs being manufactured at any time. Apple are prett simple compared to most businesses.
     
  24. caelius macrumors regular

    caelius

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    Dec 31, 2015
    Location:
    Innsbruck, Austria
    #24
    Getting rid of anything but the 256GB model would simplify inventory even more!
     
  25. Brookzy macrumors 601

    Brookzy

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    May 30, 2010
    Location:
    UK
    #25
    This is just becoming a funny MacRumors rendition of not Jony Ive! :p
     

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