Why not limit 32GB to a single color?

[andyp350]

What are those reasons??

There's a higher profit margin on the higher memory iPhones. The Jet Black colour has an extra stage to the manufacturing process so obviously costs Apple more to produce. To compensate against this extra cost they clearly decided to only sell it as the better profit higher memory options rather than offering all three memory options at a greater price than the other colours.

 

[Mrbobb]

Actually I think Apple wants you to buy a 16G if they can get away with it, because CLOUD storage is a reoccurring revenue stream.

 

[12vElectronics]

Actually I think Apple wants you to buy a 16G if they can get away with it, because CLOUD storage is a reoccurring revenue stream.

Bingo. I'd be pushing Cloud so hard if I were them. Getting people to spend a few dollars every month is a lot easier and profitable than selling them a phone that costs $750+

 

[Danjrel]

They like that money. The money goes to the cloud and apple says make it rain!!!!

 

[ZipZap]

Why sell this size at all. Its just a justifier to support the higher price points. All of the price points on the 7 are too high.