Ok so I looked at that space black and the link bracelet for $1100 at first glance I was thinking why would anyone spend that on a tech device that will be obsolete in just a year or two. Than I thought about my Tag watch that I paid $1700 for. It is also an electronic device as it runs on a battery( although the battery doesn't need to be charged every night) IMO the space black fit and finish is just as nice as my TAG. So lets say the only purpose I bought this watch for was to serve as a watch. would it be worth $1100, my answer would be probably; although I am not in love with the inconvenience of daily charging. Although there would be some major advantages as I could change the face of the watch. Now add in all the other features, what if your TAG could show you text messages, take voice commands etc. The only feature that would have been cool is a "time mode" this would disable the watches wireless and bluetooth allow for maximum battery conservation yet have continuos display of the time kind of like a real watch. I think I may actually pull the trigger and get the space black anyone else out there ?