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Nismo73

macrumors 65816
Jan 4, 2013
1,166
991
At some point when do they stop selling the $999 M1 Air??? Do they actually come out with a Macbook 12.something” white bezel $999 version???….
 
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ignatius345

macrumors 604
Aug 20, 2015
6,972
11,441
MacBook is a cleaner name. And without the wedge shape now, the new MacBook Air doesn't really look or feel like an 'Air'. One of the big selling points was how it tapered down to nothing...
The value proposition of the MacBook Air has always been that it's Apple's lightweight budget laptop that offers a strong utility/dollar ratio. The wedge shape was incidental to that. I prefer the taper too, because I find it more comfortable on the wrists to type on, but I don't think it's a dealbreaker to have a MBA that's square.
 

TechRunner

macrumors 65816
Oct 28, 2016
1,286
2,189
SW Florida, US
If they eventually decide to make a 15" version, they can call it whatever they want as long as there's enough inventory for me to buy one ;)
 

Danoc

macrumors 6502a
Mar 28, 2011
623
1,220
Because it is one of the most memorable brands in Apple's portfolio. Macbook was the updated iBook. We hardly remember its introduction. But MacBook Air was that thing Jobs pulled out of an envelope. One of the best keynote moments ever. And it paved the way for the entire laptop industry. What a laptop was going to be going forward.
 

thv

macrumors regular
May 12, 2022
167
168
I never thought about the taper, always considered it Apple's lighter & more budget laptop. Pretty sure that's most people's perception of it and there's just no way they "forgot" to change it, obviously a conscious decision on their part. No reason to get rid of a descriptor just because some people think it's somehow outdated even though both the Macbook & iPad are still lighter versions. Maybe they should stop using pro since most of us using those probably aren't pros ;) Personally, I don't care what they call my computer as long as it works for me 🤷‍♀
 
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Tyler O'Bannon

macrumors 6502a
Nov 23, 2019
725
1,195
I'd also been assuming this would be a MacBook, and that it'd take the place of the 13" Pro in the lineup. I guess it comes down to brand recognition/ loyalty. 'MacBook Air' still has a lot of residual goodwill that's very valuable to Apple.
This is exactly my thoughts as well.
 
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jav6454

macrumors Core
Nov 14, 2007
22,303
6,257
1 Geostationary Tower Plaza
Because the original MacBook was a sales disappointment.
Hardly. The name change of the original MacBook happened in 2009 due to the fact that the entry level MBP has too much in common with the 13" MBP (the 9400M, memory and CPUs).

Hence, Apple even stated that was the reason behind the name change. But back then the unibody MacBook was flying of the shelves.
 

boss.king

macrumors 603
Apr 8, 2009
6,144
6,909
MacBook is a cleaner name. And without the wedge shape now, the new MacBook Air doesn't really look or feel like an 'Air'. One of the big selling points was how it tapered down to nothing...
Apple’s names are crazy. None of the modifiers mean anything. They have a small vocabulary of words and they just mix and match them however they feel like it when they have a new product to name.
 

DrCC

macrumors 6502
Nov 21, 2021
255
177
Canada
Did it actually retain the Air name? 🤔 If you look closely on the presentation photos, there is no more MacBook Air branding on the display, it is just a black strip. It looks similar to the MacBook Pro, only smaller and thinner. Call it a MacBook, call it a Baby MacBook if you want....
 
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AbhiAchShan

macrumors member
Nov 7, 2021
87
60
MacBook is a cleaner name. And without the wedge shape now, the new MacBook Air doesn't really look or feel like an 'Air'. One of the big selling points was how it tapered down to nothing...
They killed the MacBook Air, by removing the wedge shape, they could have named it just MacBook as you said...
 
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ApplesAreSweet&Sour

macrumors 68000
Sep 18, 2018
1,940
3,545
It's first and foremost about consumer brand naming recognition and about doing a follow up to your super popular "smash hit song" while it's still fresh in our collective memory.

Asking Apple to ditch the "Air" naming for a new product that follows largely the same formula as a previous one and sits in the same price bracket is as foolish as asking Adele to name her next album something other than a number related to her age.

-The average consumer that the Air is targeted at either bought an M1 Air, or has seen one irl, or knows someone who bought one.

Apple wouldn't win anything by coming up with a new name or by referencing a line of laptops that was never as popular as MacBooks Air, and definitely hasn't been a hit in the last ten years or so.

Our collectively memory related to Apple laptops and tech products in general has largely forgotten MacBooks(full stop), iBooks and Powerbooks. MacBooks Air and Pro are fresh in memory which is why Apple will only be referencing those right now, naturally.

Furthermore, the pricebracekts and features that you get from iPads Air and Pro are roughly speaking quite similar to what you get in MacBooks Air and Pro. So another reason to keep these names for many products across product categories only serves to strengthen Apple's aggressive product segmentation strategy of making everyone understand which products are the small, medium, and big-gulp-super-deluxe "soda".

"Air" signifies the mid-tier for iPads and MacBooks -More powerful and expensive than entry-level, but lighter and more stylish than Pro.
 
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