As I said a year ago on this site, and as Steve Jobs said this week, we are now living in the Post-PC world. Oh sure, tons of PCs still sell, but they are no more the industry and consumer focus than are mainframes (which also continue to sell). The reason so many people online do not get the iPad is because they are used to thinking in the PC era, and they have not yet accepted and realized that we are now living in the Post-PC era, or as I call it the Tablet Era.
People love to throw spec sheets at the iPad to say why it is inadequate, as if that has anything to do with anything in the Post-PC era. That is PC era thinking. It no longer applies. Think about buying a car. In the early days you had to be an enthusiast to know anything about cars, and a good mechanic too. That's not true today. Hardly anyone goes into a dealership and decides based upon ignition timing specs compared to the competition. No, people go to the dealership and decide based on features, and how the car performs, and how it looks, the reputation of the manufacturer, and the price, and based on what they are used to. The mechanics of the world might still look at specs, but the vast majority of car buyers do not know and do not need to know what is under the hood.
Tablet buyers today want to know how it performs, what features it has, how it looks, the reputation of the manufacturer and the price. Not on spec sheets. The iPad performs well, has the features people enjoy, looks fantastic, comes from the manufacturer with the best reputation for quality, is priced cheaper than or equal to anyone else, and comes from the company that makes that great music player and phone.
Geeks will continue to rant and rail about how the iPad doesn't perform well when they browse, doesn't have the feature THEY want, that Apple is Teh Evil, and is grossly and greedily overpriced. The other 95% of humanity won't have a clue what they are talking about, and will continue to buy iPads in record numbers.
Nobody cares what's under the hood of today's handheld devices. They just want it to work. The iPad does that very, very well. And we see how the market responds in today's Post-PC era.
Apple gets it. How long will it take for the geeks to realize that spec sheets no longer matter?
People love to throw spec sheets at the iPad to say why it is inadequate, as if that has anything to do with anything in the Post-PC era. That is PC era thinking. It no longer applies. Think about buying a car. In the early days you had to be an enthusiast to know anything about cars, and a good mechanic too. That's not true today. Hardly anyone goes into a dealership and decides based upon ignition timing specs compared to the competition. No, people go to the dealership and decide based on features, and how the car performs, and how it looks, the reputation of the manufacturer, and the price, and based on what they are used to. The mechanics of the world might still look at specs, but the vast majority of car buyers do not know and do not need to know what is under the hood.
Tablet buyers today want to know how it performs, what features it has, how it looks, the reputation of the manufacturer and the price. Not on spec sheets. The iPad performs well, has the features people enjoy, looks fantastic, comes from the manufacturer with the best reputation for quality, is priced cheaper than or equal to anyone else, and comes from the company that makes that great music player and phone.
Geeks will continue to rant and rail about how the iPad doesn't perform well when they browse, doesn't have the feature THEY want, that Apple is Teh Evil, and is grossly and greedily overpriced. The other 95% of humanity won't have a clue what they are talking about, and will continue to buy iPads in record numbers.
Nobody cares what's under the hood of today's handheld devices. They just want it to work. The iPad does that very, very well. And we see how the market responds in today's Post-PC era.
Apple gets it. How long will it take for the geeks to realize that spec sheets no longer matter?
