So someone had to make a ton if a calls to get the phone to the Apple store so that it can be sold. Yeah...totally just like a new car...
(And, by the way, most people would like for their new car to be given to them with very low mileage on it, even if some would be acceptable. 20 hours of talk time on a new phone is probably more along the lines of a few hundred miles, if not slightly more, on a new car, and most would actually not like that or consider it all that "new" unless they perhaps specifically got the car from somewhere far away and knew it would be driven to them.)