Will Apple change the name of the iPhone?

[strategicthinke]

Hey everyone,

I posted this on the news comment section, but I find it pertinent to the discussion here as well. Check my assessment below:

Come to think of it... I've been defendant of the idea that the 10th Anniversary iPhone will be a rebranded phone: Apple Phone (with the apple symbol before the phone).
Think of it:
Previous era of Apple Products (aka.: iDevices) AND services (such as iCloud):
iPod
iPhone
iPad
iCloud
iMac
iBooks
iTunes
iWork

New generation of Apple products:
Apple Music (Music)
Apple Watch
Apple TV
Apple Macbook (they DO use the Apple symbol before the new Macbook name, although they don't write it)
Apple Pay
Apple Pencil

So... Given that (1st) there are researches that show a bad response to the "i" names by newer generations and (2nd) the brands with "i" in front of the name have been under attack in patent challenges in China, it would seem feasible to me that they could have an all-new branded Apple Phone (of course, with the minimalistic symbol before the Phone, which further reinforces their control over the trademarked phone name).

 

[joeblow7777]

I'm no marketing expert, but I feel like changing one of the most recognized, popular, and profitable brand names in consumer electronics history is a bad idea. I think it would only happen if iPhone sales declined to the point of near death. Changing your brand name is usually a desperate attempt to draw people back when your ship starts sinking.

 

[strategicthinke]

Yes, I agree it would be risky. But, then, they have been facing trademark issues with case producers in China. Who know what these precedent cases might open up in the future. I think it is not likely to change the name, but I bet they have considered it at least. Apple Pad and Apple Phone, this would justify separating iOS into two different OSes like the watchOS and macOS: phoneOS and padOS.

 

[0928001]

No. They won't. Everyone knows what an iPhone is.

 

[joeblow7777]

Yes, I agree it would be risky. But, then, they have been facing trademark issues with case producers in China. Who know what these precedent cases might open up in the future. I think it is not likely to change the name, but I bet they have considered it at least. Apple Pad and Apple Phone, this would justify separating iOS into two different OSes like the watchOS and macOS: phoneOS and padOS.

The "gain" doesn't justify the risk at all. It doesn't make sense for Apple to rebrand the product that has earned them billions and billions of dollars over the last 10 years to stay ahead of some Chinese companies that they could buy out in a second if they wanted to.

And frankly, Apple Phone and Apple Pad sound dumb. It may just be a matter of familiarity, but that's the point. Companies work their butts off to get the kind of brand recognition that the iPhone/iPad have. You don't throw that away once you've got it. That's insane.

 

[44267547]

Doubtful. The iPhone is one of the contributing factors to Steve Jobs and his legacy. I doubt they would change the name to anything else. It would not seem appropriate.

 

[12vElectronics]

No way in Heck will they get rid of the iPhone brand. I understand their push to get away from "i" products, but the iPhone is here to stay!

 

[C DM]

https://forums.macrumors.com/thread...es-time-for-the-iphone-10-and-beyond.1953315/

 

[Newtons Apple]

Apple is not going to stop using the name iPhone for a long time.

It has become iconic.

 

[LoveToMacRumors]

Apple phone is too long to say..

 

[noobinator]

iPhone and iPad won't ever change. They are iconic products and iconic names. Changing them would be like Coke saying we are now called "Black fizzy soda".

 

[strategicthinke]

iPhone and iPad won't ever change. They are iconic products and iconic names. Changing them would be like Coke saying we are now called "Black fizzy soda".

Yes, but Coca Cola is the name of the company. We're not talking about "The iPhone Company" TM here...

 

[Newtons Apple]

Yes, but Coca Cola is the name of the company. We're not talking about "The iPhone Company" TM here...

If you really think that Apple is going to drop the iPhone name you are not "strategically thinking"

It is crazy to even think that.

 

[ABC5S]

0P, did you say this is pertinent to this form? Is this so important to you. You buy a phone for the phone, not a name, for goodness sake's. I don't care what they call it. I never have and I never will. Interesting that some people have to make up a threat about this.

 

[strategicthinke]

0P, did you say this is pertinent to this form? Is this so important to you. You buy a phone for the phone, not a name, for goodness sake's. I don't care what they call it. I never have and I never will. Interesting that some people have to make up a threat about this.

Branding is a very important part of a product. And this is an adequate forum to discuss so, as much as Apps and Pokemon Go and new colours of the phone. Hell, even thin vs. bold font size used in iOS is discussed here - and this is what makes this forum such a rich place for Apple fans - and you say this is irrelevant and inadequate? I beg your pardon, but I've got to disagree with you in this.