I mean 16GB is just too small now a days. I'm pretty happy with my iPhone 5 but I regret getting 16GB. I don't buy apps anymore because I just haven't got the room for them. Which means Apple is potentially missing out on money. Surely it makes sense to make 32GB standard (and introduce a 128GB version) by now? The iPhone has had 16GB as standard since the 3GS. Apps are getting bigger, photos and videos are taking up more room but the storage has stayed the same. Heck my Nokia N96 came with 16GB and that came out in 2008! Usually the "cheap"(last years) iPhone gets a 8GB version but this year with the iPhone 5C the cheap version gets 16GB standard. On the estimated BOM the 5S is actually $9 cheaper to make than the 5 was at the time http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx http://www.isuppli.com/Teardowns/Ne...-Manufacturing-Cost-IHS-Teardown-Reveals.aspx Were they could have easily doubled the storage and kept the BOM the same :/ Which leads to the question. Do you think Apple will shell out the extra $9 and make 32GB standard for the iPhone 6?