IMO, the thing that complicates their pricing / capacity structure is that they released the 5c this year in both 16gb & 32gb capacities. If the base 5s was 32gb and still $199, then they'd either have to sell the 5c for cheaper (not gonna happen), increase the cost of each model by bumping the storage in those too, or sell the 5s for more to maintain their "extra $100 to double capacity" racket they've got going.
I think that overlap ($199 5c w/ 32gb or $199 5s w/ 16gb) is the reason why we didn't get a capacity bump in the flagship lineup. A 64gb 5c doesn't seem to make much sense right now, and they want to keep the 5c looking attractive / good value).
(Maybe I'm wrong... I guess in years past they kept their mid-tier device at 16gb and the "free", bottom tier device at 8gb. But the 5c is being presented as "new".)
At the end of the day, I mostly only care that Apple decided not to do 128gb this year. They could have easily gouged me a $300 premium over the 16gb model
I think that overlap ($199 5c w/ 32gb or $199 5s w/ 16gb) is the reason why we didn't get a capacity bump in the flagship lineup. A 64gb 5c doesn't seem to make much sense right now, and they want to keep the 5c looking attractive / good value).
(Maybe I'm wrong... I guess in years past they kept their mid-tier device at 16gb and the "free", bottom tier device at 8gb. But the 5c is being presented as "new".)
At the end of the day, I mostly only care that Apple decided not to do 128gb this year. They could have easily gouged me a $300 premium over the 16gb model