It's important to accept that Apple doesn't care.
They are absolutely obsessed with style as their highest priority, after which is their insatiable need to brag. The precedent of arrogance and narcissism is embedded into Apple's culture and business practice.
Massively powerful they know what their customers will live with and therefore Apple pushes to that limit. It's all about the money, being cool, and powerful.
Proof? Super high margins and sales revenue.