I'm glad a couple of people realize that spending $500 to destroy the iphone was well worth it-either for the company OR for a charity if they donate the proceeds (probably both). The amount of profits this company will recieve as a result of this video (both from selling blenders AND from advertising dollars recieved from companies buying space on their website) FAR exceeds the $500 cost of the iphone.
Take an economics or business course before accusing a company of wasting money on something like this. This is probably the largest return on investment this company ever made.
Just like so many of you out there, It hurts me to see an iphone destroyed. However, the only smarter thing this company could have done to increase profits would be to blend two iphones. There would be even more outrage, curiosity, excitment, and hype over that video. This would lead to a larger amount of people watching the video and more blenders sold, more advertising dollars, ect...
Note: For those of you who know some economic theory, there would obviously be some diminishing marginal benefits of adding another iphone..... 😀